App Store Optimization Specialist (ASO) at BID Operations

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

18 Mar, 26

Salary

0.0

Posted On

18 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

App Store Optimization, Keyword Research, Metadata Optimization, A/B Testing, Analytical Skills, Reporting Skills, ASO Tools, SEO, SEM, Competitor Analysis, Data-Driven Insights, Localization, Market Analysis, Conversion Rate Optimization, Organic Installs, Project Management

Industry

Information Services

Description

About the company: At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation. Key Responsibility : Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.) Optimize metadata including titles, subtitles, keywords, and descriptions Plan and execute metadata-focused A/B tests (design work handled by the design team) Improve app visibility, rankings, conversion_rate, and organic installs Monitor competitor listings, keyword strategies, and category ranking trends Deliver monthly ASO performance reports with insights and action plans Manage localized metadata for EN-IN, EN-EU, ZH, TH, and other markets Ensure keyword relevance and alignment with local search intent Work closely with the SEO/SEM team to align overall acquisition strategy Analyze impressions, listing views, conversion rates, and install trends Identify growth opportunities and diagnose performance issues Provide data-driven insights and optimization recommendations Coordinate metadata release timing with the Product Team Align keyword and messaging strategy with SEO/SEM teams Collaborate with Marketing/Content teams (no design work required) 3+ years of hands-on ASO experience (required) Excellent proficiency in both English and Chinese (required) Strong understanding of App Store & Google Play algorithms Proven track record improving visibility, rankings, and organic installs Strong experience with ASO tools (AppTweak, Sensor Tower, MobileAction, Ahrefs, etc.) Strong analytical and reporting skills Ability to independently manage multi-region ASO projects Experience with A/B testing methodologies Experience with finance / trading / forex apps (strongly preferred) Experience working in a digital agency (preferred) Familiarity with Appsflyer / Adjust (good to have) Experience with India, SEA, or Europe markets (good to have) Opportunities for enriching career growth, including exposure to regional contexts Healthcare coverage (medical, dental, optical), gym benefits Flexibility in smart casual dress code Young, vibrant and open work culture

Responsibilities

The App Store Optimization Specialist will conduct keyword research, optimize app metadata, and improve app visibility and conversion rates. They will also monitor competitor strategies and deliver performance reports with actionable insights.