KEY ACCOUNTABILITIES

Creates and develops original graphic designs for all product categories that are:

• Aligned with brand identity and target audience;
• Aligned with creative and product strategy as well as the divisional lineplan;
• Based on latest trend research and market performance information and latest and most efficient print techniques.

Translates creative concepts and ideas into graphic designs, such that:

• Ideas and concepts are worked out correctly; and in a clear consistent matter;
• The creative direction of the brand is consistently implemented and designed;
• Visual alignment and storytelling of the brand O’Neill is ensured.

Maintains and updates the style related information on graphics & prints in the product database for sampling & production, to ensure:

• Latest information is updated and available;
• The internal work structure and flow is optimized.

Please refer the Job description for details