Role Requirements

• Design and implement Salesforce Marketing Cloud solutions using Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
• Develop audience segmentation, personalization strategies, and dynamic content for targeted campaigns.
• Integrate Marketing Cloud with Salesforce CRM and external systems through REST/SOAP APIs.
• Monitor and optimize campaign performance using Analytics Builder and Einstein features.
• Ensure compliance with data governance and privacy regulations (e.g., GDPR, CCPA).
• Collaborate with cross-functional teams to align marketing automation strategies with overall business objectives.
• Technical Implementation: Build, configure, and deploy scalable solutions using Salesforce Marketing Cloud and/or Data Cloud platforms. Translate functional requirements into clean, efficient code and automation.
• Stakeholder Partnership: Build strong, trust based relationships with stakeholders by understanding their needs, maintaining open communication, and providing timely updates.
• Proactive Problem Solving: Anticipate challenges and identify opportunities for improvement, offering innovative solutions rather than waiting for direction.
• Service Orientation: Demonstrate a commitment to delivering value and exceptional service to stakeholders, ensuring their goals are met effectively.
• Clear Communication: Translate technical concepts into business friendly language and ensure stakeholders are informed and engaged throughout the assignment.
• Solution Design Collaboration: Partner with Solution Architects and Analysts to validate technical feasibility, refine specifications, and ensure alignment with business goals.
• Issue Resolution & Debugging: Troubleshoot and resolve defects, performance issues, and integration errors with speed and precision.
• Documentation & Reusability: Create and maintain technical documentation, reusable components, and deployment guides to support long-term maintainability.
• Team Collaboration: Work closely with Scrum Masters, Technical Leads, and other developers to ensure smooth handoffs, shared standards, and coordinated delivery.
• Quality Assurance: Conduct peer reviews, unit testing, and participate in QA cycles to ensure high-quality, production-ready code.
• Platform Expertise / Continuous Learning: Stay current with Salesforce platform updates, new features, and best practices, bringing innovation and efficiency to the team.
• 
  

Required Experience

Degree in Computer Science, Information Technology, or a related field.

• 1+ years of hands-on experience with Salesforce Marketing Cloud, including: Journey Builder, Email Studio, Automation Studio
• AMPscript and SQL for personalization and queries
• API integrations (REST/SOAP)
• Strong understanding of marketing automation best practices and customer lifecycle strategies.
  • Bonus: Familiarity with cloud platforms (AWS, Azure, GCP) and CI/CD practices.

Soft Skills

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Ability to manage multiple projects in a fast-paced environment.