DIGITAL MARKETING JOB DESCRIPTION

We are looking to hire an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media . Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.
The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

SKILLS:

• Analytical mindset: The ability to interpret data and use it to inform marketing decisions is crucial.
• Communication skills: Strong written and verbal communication are essential for crafting compelling marketing copy and collaborating with others.
• Content creation skills: The ability to create engaging content for various digital platforms is a valuable asset.
• Project management and organization: The role often involves juggling multiple tasks, so being organized and able to manage projects effectively is important.
• Staying updated on trends: The digital marketing landscape is constantly evolving, so a willingness to learn and stay updated on the latest trends is essential.

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, SEO , META, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.
• Bachelor’s degree preferred: A bachelor’s degree in marketing, advertising, communications, or a related field is a plus, but not always mandatory.
• Digital marketing experience: While extensive experience may not be expected for a junior role, some experience or a strong interest in digital marketing is ideal.
• Familiarity with digital marketing channels: Look for someone who has a basic understanding of SEO, PPC (pay-per-click) advertising, social media marketing, and email marketing.