Area APAC MEA Kinder Tablets & Bites Brand Manager

at  Ferrero

COMPANY DESCRIPTION

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

WHO WE ARE LOOKING FOR:

Thanks to your 5+ years of experience in marketing with a focus on brand management, you bring expertise in strategic brand planning, communication and media strategies, portfolio management, and financial analysis. You are adept at understanding the drivers of business performance and consumer KPIs, leveraging data performance systems such as Euromonitor or Nielsen. Your advanced skills in MS Office applications, particularly PowerPoint and Excel, enable you to organize and analyze efficiently data and deliver superior presentations. You are skilled in organizing and streamlining complex agendas effectively. Fluency in English is essential, and proficiency in an additional language from the APAC-MEA region would be an asset.
You will thrive in this role if you enjoy working collaboratively with local and global teams and are comfortable taking a hands-on approach to your tasks. Navigating through complexity and ambiguity comes naturally to you, even when solutions are not immediately clear. Your ability to make decisions with incomplete information and manage trade-offs across brands, markets, and regions demonstrates a balance of confidence and adaptability.
Your resilience and problem-solving skills allow you to overcome challenges with a positive attitude while delivering the best outcomes for the category and the area. You bring agility in managing multiple competing priorities under tight deadlines and can quickly adapt to changing circumstances. With a strong history of working with diverse teams, your cultural sensitivity enables you to build consensus and foster collaboration across different cultural and geographic backgrounds.
Are you ready for this great challenge? Don’t miss the chance to apply!

ABOUT THE ROLE:

For our Global Headquarters, we are looking for an enthusiastic, eager to learn, and initiative-taking Brand Manager, who will be part of the Kinder Area APAC-MEA team, reporting to the Kinder Tables, Bites and Seasonal Senior Brand Manager. The role deals with the development and planning of Kinder Tables and Bites PS for the Area, supporting the Region teams in the execution and business delivery.

MAIN RESPONSIBILITIES:

Thanks to your ability to analyze and strategize, you will contribute to shaping the brand marketing strategy for your assigned portfolio. You will coordinate the development of local communication strategies and activity grids, ensuring alignment with Global Brand Strategies while tailoring them to the specific needs of local markets. This includes overseeing the implementation of integrated marketing campaigns, monitoring their creative effectiveness, and ensuring effective execution across all channels.
You will actively participate in the advertising management process, supporting the Area Senior Brand Manager at key stages, from local need approvals to copy strategy proposals and final film approval. With a focus on aligning local and global efforts, you will guide markets in developing and implementing brand activities such as new product development, new SKUs, and consumer promotions. Your role involves supervising approval flows, ensuring timely implementation, and coordinating input from all stakeholders to deliver cohesive and impactful brand executions.
By leveraging your critical thinking and organizational skills, you will analyze market trends and brand performance, identifying risks, opportunities, and corrective actions as needed. This includes tracking brand progress through structured review calendars, leading alignment meetings with local marketing teams, and supporting the Area Marketing Manager in preparing performance and project updates. You will also drive special projects, such as new brand launches, creative advertising initiatives, and research projects, ensuring seamless collaboration among stakeholders. Additionally, you will foster cross-regional best-practice sharing and organize training sessions to promote a culture of collaboration and continuous improvement within the team.

HOW TO BE SUCCESSFUL IN THE ROLE AND AT FERRERO:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.