End Date
Thursday 07 August 2025
Salary Range
£0 - £0
We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job Share
Job Description Summary
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Job Description
JOB TITLE: Area Director - SME
LOCATIONS: Cardiff / Newport / Swansea
HOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites
About This Opportunity
We’re passionate about looking after our customers. Are you? If so, we could be a great fit!
We have an exciting opportunity to lead the hard-working and successful South Wales Trading Team.
You’ll build powerful networks to support the team to bring the whole bank to customers and will mentor, develop and support your team to be the most capable and effective they can be for our clients. You’ll have a key external focus too, being a positive ambassador for the Group in the market.
Our Relationship Management division has a rich heritage of supporting businesses and the economic prosperity of the nation, passionate about Welsh businesses and those with strong links across the country. We provide customers with the support they need to help them grow, handle risk and improve efficiency, and we continue to invest in our relationship teams and deepen our product expertise to deliver a first-class service.

Your accountabilities include:

• Contribute, as a board member of Midlands, Wales and North West Leadership Team, to the strategic leadership and planning of the Sector in partnership with other senior members of staff under the overall direction of the Regional Director.
• Through inspiring leadership and promotion of Equal Opportunities, motivate, develop, mentor and appraise team members, so that individual and collective performance delivers stretching business goals.
• Develop the capability of the Relationship team and utilise specialist knowledge to support them in all aspects of their work, specifically developing their own local business plans and run their client portfolio to ensure full adherence with all policy and compliance requirements.
• Provide oversight to developing, structuring and assessing client proposals to meet customer requirements and find opportunities to further develop income; guiding, recommending and supporting implementation of the appropriate solutions.
• Regularly evaluate the team’s performance against business objectives, including the supervision of regulated products (where the role requires), recognising individual / team achievement and taking corrective action where appropriate.
• Provide the appropriate support to the relationship management of clients and introducers in and across client segments, ensuring effective response to their business needs through all the available offers. Regularly interacting with complex clients at MDs, FDs and Boards of Director level.
• Promote the bank’s image as a key figurehead in the local community and Welsh marketplace with a range of partners including influential, high value clients in order to support development of new business opportunities.

Why Lloyds Banking Group?
If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business that’s shaping finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities and grow with purpose.

What You’ll Need

• Highly proficient at building and maintaining positive relationships with external professionals.
• Specialist credit and real estate sector knowledge along with a track record delivering excellent client experiences.
• Experience leading and developing a high performing team.
• Proven track record in business development

About Working For Us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%.
• An annual performance-related bonus.
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days’ holiday, with bank holidays on top.
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!
At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.
We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference

Please refer the Job description for details