WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here

• Leading the implementation and governance of research systems and protocols across all Western Europe end-markets.
• Supporting the Head of Research & Insights WE in shaping and delivering the HP & Combustibles research and insights agenda.
• Rolling out best practices in marketing research across the Area, driving consistency and excellence.
• Leading the analysis of market trends, economic conditions, and consumer behaviours to support strategic decisions.
• Serving as the central hub for HP & Combustibles insights, coordinating research-related information across markets and senior stakeholders.
• Managing the Area research roadmap, ensuring projects are relevant, cost-effective, and executed to the highest standard.
• Translating consumer and customer behaviors into clear, actionable insights that inform brand, pricing, and product strategies.
• Evaluating the impact of major marketing initiatives through measurable business outcomes and insight-driven reviews