AREA SALES MANAGER at Owen Companies
Denver, Colorado, United States -
Full Time


Start Date

Immediate

Expiry Date

04 Apr, 26

Salary

125000.0

Posted On

04 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Sales Management, Business Development, Customer Relationship Management, P&L Management, Team Leadership, Operational Management, Cold Outreach, Networking, Product Demonstrations, Bid Management, Safety Compliance, Financial Reporting, Equipment Knowledge, Problem Solving, Organizational Skills, Technical Updates

Industry

Environmental Services

Description
Job Details Job Location: Reliance Truck & Equipment - Denver Metro - Denver , CO 80216 Salary Range: $100,000.00 - $125,000.00 Salary/year Reliance Equipment, an Owen company, is looking for a Branch Sales and Operations Manager to lead the launch of our new Colorado branch. Reliance Equipment is proud to represent industry-leading equipment manufacturers, including LaBrie. This facility will support customers through New & Used Equipment Sales, Rentals, Parts, and Service. This is a unique opportunity for an entrepreneurial, hands-on leader to drive sales growth and build a strong operational foundation from the ground up—establishing our market presence, expanding new equipment sales, and developing a high-performing local team and culture. Visit our website www.cal-line.com for an overview of our company. Key Responsibilities Sales & Business Development Drive new business growth by establishing Reliance Equipment’s market presence across Colorado. Develop and execute a local sales strategy focused on municipalities and private refuse haulers, including direct outreach, targeted demos, and bid participation. Conduct on-site product demonstrations showcasing refuse truck functionality—using hands-on operation to highlight features and benefits. Actively prospect and build a pipeline of new customers through cold outreach, relationship building, and networking within public works and solid waste industry channels. Manage bid and tender processes, ensuring timely responses to municipal RFPs and alignment with manufacturer pricing programs. Collaborate with OEM partners to coordinate demos, events, and marketing initiatives that build awareness and drive demand. Track and report sales performance, pipeline activity, and backlog to ensure alignment with branch revenue and profitability goals. Vendor & Manufacturer Relations Develop and maintain strong relationships with OEM partners. Coordinate product training, technical updates, and warranty processes. Collaborate with corporate purchasing and leadership teams to ensure supply availability and cost management. Operational Build-Out Launch and lead the setup of a new, full-service facility—bringing the operation online from concept to customer-ready. Partner closely with corporate leadership to integrate branch systems for quoting, warranty, parts ordering, and financial reporting. Financial & Administrative Management Own the branch P&L, including sales targets, margins, expenses, and overhead management. Prepare and manage budgets, forecasts, and financial reports to ensure profitable growth. Maintain compliance with safety, DOT, and environmental standards. Leadership & Culture Build and lead a high-performing branch team across sales, service, parts, and rental functions to support business growth. Create a strong, safety-first culture consistent with Owen and Reliance Equipment standards. Set clear expectations, coach team members, and foster accountability and professional development. Ensure an exceptional customer experience and uphold a reputation for reliability, integrity, and service excellence. Qualifications & Requirements Proven experience managing sales in a heavy equipment, trucking, or refuse industry environment. Strong understanding of refuse truck operation. Commercial Driver’s License (CDL) required or ability to get one in first 60 days. Availability to travel up to 25%. Demonstrated success launching or growing a branch, dealership, or territory. Experience managing P&L, budgets, and performance metrics. Strong leadership, organizational, and problem-solving skills. Proficiency with CRM and business management systems, Microsoft Office Suite. Ability to lift up to 50 lbs and perform hands-on demonstrations as needed. Preferred Skills Background in equipment rental, service operations, or dealership management. Knowledge of refuse collection equipment, municipal bid processes, and fleet maintenance operations. Familiarity with OSHA, DOT, and environmental safety standards. Ability to develop and execute branch business plans that drive growth and profitability. Benefits Full benefits package including Medical, Dental, Vision, FSA, HSA, and 100% company-paid Life and LTD. PTO accrues weekly, with seven paid holidays, and a 401(k) with company match. EEO Statement Owen Companies are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, or genetics. If you are interested in joining a fast-growing company with opportunities for advancement, please apply online.
Responsibilities
The Area Sales Manager will drive new business growth and establish market presence across Colorado while launching a new branch. Responsibilities include managing sales strategies, customer relationships, and operational setup.
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