Overview:
The Area Sales Manager (ASM) will report into the Sr Sales Market Director and will lead a team of Territory Sales Leads, Merchandising Team Leads and frontline employees in their area to become Faster, Stronger and Better. This role will drive activities to achieve selling targets and improve performance in the areas of market share, net revenue, volume, cost/labor management and profitability. They will influence and partner with key stakeholders in various functions such as Commercial, GTM, Delivery and Warehouse to ensure their team executes against key sales and merchandising performance indicators.

Responsibilities:

• Direct and support all sales and merchandising activities within a specific geographic area to deliver against key performance goals.
• Lead and coach your team on selling and display execution and merchandising standards by conducting in market work withs.
• Drive consistent and clear communication with your team by establishing weekly 1:1s and executing standing team meetings.
• Establish clear performance and behavioral expectations for all employees, build people capability through effective employee relations, hiring, training and communication for front-line hourly and salaried personnel.
• Set clear, achievable objectives, using data and tools to guide sales / service team.
• Implement training, coaching and developmental programs for sales / service team.
• Proactively support a healthy labor environment, safety culture and mentorship.
• Translate Area and National priorities into effective territory level activity plans solving required volume objectives.
• Build and maintain strategic partnerships with customers and drive customer satisfaction through superior service and execution.
• Execute target number of store calls and/or customer visits per week.
• Lead collaboration between GTM, Warehouse, and Delivery functions and act as Commercial team’s escalation point to resolve sales and service challenges.
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
• Actively prepare for and participate in area and market team planning process.
• Set productivity, service targets, and measure performance to drive accountability through Frontline Leaders.
• Develop strategic solutions to drive towards short term performance goals.
• Shape and lead Pod culture, collaboration and teaming.
• Execute capability agenda and drive a culture of selling excellence, inclusion, and engagement across market.

• Direct and support all sales and merchandising activities within a specific geographic area to deliver against key performance goals.
• Lead and coach your team on selling and display execution and merchandising standards by conducting in market work withs.
• Drive consistent and clear communication with your team by establishing weekly 1:1s and executing standing team meetings.
• Establish clear performance and behavioral expectations for all employees, build people capability through effective employee relations, hiring, training and communication for front-line hourly and salaried personnel.
• Set clear, achievable objectives, using data and tools to guide sales / service team.
• Implement training, coaching and developmental programs for sales / service team.
• Proactively support a healthy labor environment, safety culture and mentorship.
• Translate Area and National priorities into effective territory level activity plans solving required volume objectives.
• Build and maintain strategic partnerships with customers and drive customer satisfaction through superior service and execution.
• Execute target number of store calls and/or customer visits per week.
• Lead collaboration between GTM, Warehouse, and Delivery functions and act as Commercial team’s escalation point to resolve sales and service challenges.
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
• Actively prepare for and participate in area and market team planning process.
• Set productivity, service targets, and measure performance to drive accountability through Frontline Leaders.
• Develop strategic solutions to drive towards short term performance goals.
• Shape and lead Pod culture, collaboration and teaming.
• Execute capability agenda and drive a culture of selling excellence, inclusion, and engagement across market