INEOS Automotive – Built For More
Since we started our journey to build a world class, no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in vehicle development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster.
People and Culture
Easy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.
If this sounds like you, let’s talk.
Our Area Sales Manager - RoE area will work closely alongside the global commercial team (London), the EU commercial team (Böblingen) and Regional Sales Manager Rest of Europe, as well as wider Commercial teams. With responsibility of an allocated area within Rest of Europe he/she is responsible for driving sales and business performance across the area as well as being the spokesperson and central point of contact for all sales and marketing activities in the area.

• Develop and implement innovative sales strategies in alignment with management, accounting for legal and regulatory complexities.
• Areas of focus include wholesale planning, partner performance, marketing, and network development, encouraging out-of-the-box thinking.
• Collaborate with dealers and distributors to drive volume growth across all channels.
• Align strategies with the European business development and regional sales managers to optimize commercial efforts.
• Enhance market coverage by closely coordinating sales and after-sales networks.
• Expand market presence and profitability through targeted area sales strategies.
• Establish business models and performance metrics with regional partners, adjusting as necessary.
• Foster relationships with EU and global commercial teams.
• Lead the sales network for Grenadier in assigned regions, analyzing market data for growth opportunities.
• Conduct performance analysis of regional partners and ensure compliance with Grenadier standards.
• Support regional target achievements and streamline sales processes.
• Implement strategies to engage with VIPs and off-road communities.
• Identify fleet customers and coordinate with the EU Fleet Sales Manager on bids and tenders.
• Maintain relationships with stakeholders and embed a culture of cost management and customer satisfaction.