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Area Sales Manager at Varun Beverages Limited (VBL)

Chandigarh, Chandigarh, India -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

0.0

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Volume Delivery, Market Development, Outlet Acquisition, SKU Management, Product Availability, Cooler Productivity, Stock Management, Competitor Analysis, Distributor Management, Issue Troubleshooting, Cost Control, Team Development, Coaching, Talent Identification, Progress Monitoring, Business Issue Resolution

Industry

Food and Beverage Services

Description

Accountabilities Scope of work * Sales Volume Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan Add new outlets which should contribute to achieving annual volume/value targets * Market Execution Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region * Market Knowledge Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share * Distributor Management Regularly monitor the stock levels at the distributors and ensure availability of stock Identify and trouble shoot issues by conducting periodic visits * Cost Control Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners * Development of team Understands the business issues and support the team to resolve in a timely manner. Monitor and train the CEs, provide support and coach the team on driving the business objectives. Identify the key talents, help them nurture and enhance capability to take up more responsibilities. Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.

Responsibilities

The Area Sales Manager is responsible for achieving sales volume targets within the assigned territory by developing the market and adding new outlets according to the Annual Operating Plan. Key duties include driving sales of focus products, ensuring product range availability, managing distributor stock levels, and tracking competitor activity.