ARTIST AND CREATOR MARKETING REPRESENTATIVE – EMEA

At Fender Musical Instruments Corporation ("FMIC"), our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates globally.

• Partner closely with the Artist & Content Creators Marketing Lead to drive Fender’s presence across all genres, countries, and scenes – connecting guitar and bass to the cultural pulse of Europe.
• Identify, build, and nurture relationships with emerging and established artists, creators, and industry partners – acting with integrity, empathy, and deep musical respect.
• Provide best-in-class support to artists and creators, ensuring the right gear is with the right people, at the right time – including support with sales, logistics, repairs, shipping, and showroom experiences.
• Introduce new talent to the Fender brand and work with them (and their teams) to align with key product launches, content campaigns, and marketing moments.
• Work closely with artist management teams, labels and marketing partners to support planning and identify opportunities to grow the visibility and co-marketing potential of Fender artists and properties

(Fender.com, social media, content, etc.)

• Work cross-functionally with Fender’s marketing, PR, social, and product teams to amplify artists and creators through brand-right storytelling across owned, earned, and paid channels.
• Support and activate artist and creator-led content initiatives, from day-to-day social amplification to participation in flagship brand campaigns and live sessions.
• Help grow Fender’s reach and relevance across digital and social platforms by collaborating on content strategies that engage both talent and fan communities.
• Contribute to the development of marketing plans, including selling in ideas, tracking KPIs, and managing execution in partnership with internal and external stakeholders.
• Actively maintain the Fender Artist Showroom in London, welcoming talent, preparing gear, and creating meaningful brand experiences for artists and creators.
• Travel as needed to support key artist and creator visits, events, shoots, and cultural moments, building a trusted, visible presence across the industry.