JOB DETAILS

• Job Title: Asia Communications Manager
• Reports To: Managing Director, Asia
• Location of Position: Shanghai (preferred) or remotely in China
• Hours: 20-40 hours per week

ABOUT US

ProVeg International is a food awareness organisation working to transform the global food system by replacing 50% of animal products globally with plant-based and cultivated foods by 2040.
ProVeg engages with all relevant stakeholders to create a food system where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.
ProVeg has received the United Nations’ Momentum for Change Award and works closely with key UN food and environment agencies.
ProVeg creates global impact, with offices in 14 countries across five continents and more than 220 employees.
Diversity Statement
ProVeg is committed to equal opportunity in employment for all, regardless of ethnic origin, religion, skin color, gender, age, national origin or ancestry, refugee background, genetic information, disability, marital status, parental status, pregnancy, sexual orientation, HIV status, gender identity, or gender expression. People of Color, women, individuals with disabilities, members of LGBTQIA+ communities, older adults, refugees, and people living with HIV are explicitly encouraged to apply.
In 2020, ProVeg signed the Diversity Charter, a self-commitment and association dedicated to promoting a prejudice-free work environment.
In 2022, ProVeg achieved a score of 88.1% on the PRIDE Index, the LGBTIQ+ Diversity Performance Index, which is over 20 percentage points higher than the overall average of 67.9%.

ROLE SUMMARY

ProVeg is the first global NGO promoting alternative proteins such as plant-based foods and cultivated meat to be given approval for a representative office in China. ProVeg International is now recruiting Communications Manager ProVeg China, who is well-versed in communications across the spectrum, including traditional media and social media with an ability to plan and execute integrated communications activity in support of the organisation and campaigns. The role will suit an experienced, driven and media-hungry self-starter, who is able to multi-task, prioritise multiple work streams and manage and build relationships internally and externally in order to deliver wide and high-quality reach for our messaging.
The role holder will work closely with the Managing Director, Asia, the Executive Director, China and international teams in the development, planning and implementing of key communication strategies to ensure the promotion of new and existing strategic programmes, raise awareness of the benefits of alternative proteins, improve the availability of them, and replace animal product consumption.

RESPONSIBILITIES

• Develop and implement key communication strategies and interventions, working with the Managing Director, Asia, the ProVeg China team and the international teams
• Through effective and targeted communication strategies, drive programs and campaigns that change behaviours of the public, institutions, retailers and other associated stakeholders.
• Develop pitches, press releases, blogs, articles and other communication materials in Chinese and English as required.
• Organise press conferences
• Bring in and grow relationships with media and digital influencers.
• Supervise and manage the social media accounts in Asia including WeChat, RED, Instagram and more
• Ensure media and outward-facing communications and assets are proofed, on strategy aligned and effectively tailored to audiences in a positive, pragmatic and solution-focused manner
• Coordinate press inquiries, interviews and local event logistics as required
• Develop knowledge of alternative proteins related issues and trends relevant to the role
• Undertake any other reasonable related duties as directed by the Managing Director, Asia.