SKILLS, KNOWLEDGE AND EXPERIENCE

• Strong analytical skills to assess ongoing performance, optimization testing and market trends
• Focused and highly organized. Ability to manage timelines whilst coordinating with other teams to ensure all ASO assets are accurately and promptly delivered
• Highly effective and clear communicator, both verbally and in writing
• Excellent attention to detail
• Natural, methodical problem solver

THE ROLE

We have a new opportunity available for an ‘ASO Marketing Executive’ to join a high performing User Acquisition (UA) team within LiveScore Group. In this position, reporting to the Senior Lead ASO Marketing Executive, you will contribute to ASO strategy and delivery for LiveScore. We are looking for an enthusiastic, logical, self-motivated person who loves sport to join the team.
The role will be to improve upon current ASO rankings and store visibility across multiple territories, drive improvements in conversion rates through regular testing and to increase internal visibility of ASO to the wider business
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

KEY RESPONSIBILITIES

• Planning and execution of ASO strategy around key events on the Sporting calendar to improve conversion rates and discoverability
• Planning and execution of ASO updates based on product development across multiple brands and territories
• Working closely with internal departments, such as product, legal and design teams
• Reviewing Tableau dashboards for ASO analysis. Communicate findings with the App Marketing team
• Power user of ASO tools such as Sensor Tower and App Tweak to conduct keyword research and competitor analysis