ASO Specialist at Uplive
Ho Chi Minh City, , Vietnam -
Full Time


Start Date

Immediate

Expiry Date

30 Mar, 26

Salary

0.0

Posted On

30 Dec, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

ASO, Keyword Research, Metadata Optimization, A/B Testing, App Performance Analysis, Competitor Analysis, User Acquisition, Localization Strategies, Analytical Skills, Performance Marketing, Design Skills, Video Editing, AI Tools, SEO Principles, App Monetization, Gaming Industry Experience

Industry

Mobile Gaming Apps

Description
WHAT YOU WILL DO Be part of a new ASO team from the ground up, shaping its strategy and growth Develop and implement ASO strategies to increase app visibility and improve conversion rates Conduct keyword research, optimize metadata (title, description, keywords), and A/B test store assets Analyze app performance data to refine ASO strategies and drive organic user acquisition Monitor and report on competitors' ASO strategies and industry trends Work closely with UA teams to align ASO efforts with paid user acquisition campaigns Provide localized ASO strategies for different markets and regions Test and implement AI-driven ASO tools for efficiency and scalability QUALIFICATIONS 1+ year of experience in ASO with a proven track record of successfully improving app rankings (please provide examples). Especially for casual, hyper-casual games with global traffic. Strong knowledge of App Store (iOS) and Google Play (Android) algorithms and ranking factors Proficiency in keyword research tools (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai) Experienced in A/B testing store assets and analyzing conversion impact Understanding of app localization strategies for different markets Strong analytical skills with experience using data-driven insights to optimize ASO efforts. Familiarity with performance marketing and how ASO aligns with paid UA Basic design, video editing skills and AI adoption NICE TO HAVE: Knowledge of SEO principles and how they apply to ASO Background in app monetization strategies (e.g., ad revenue, in-app purchases) WILL BE A PLUS You love music and music-related products Love to interact with mobile music games/ apps Prior experience in gaming industry Being comfortable with data and turning multiple sources of data into insights Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment Fanatic learner: proactive learning and sharing knowledge WHAT WE OFFER Competitive salary, 100% salary during probation Performance bonus with 30% of company profit shared with no cap Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check Minimum 12 days paid annual leave + 10 days paid sick leave. 12 days working from home per year Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development Free daily lunch with 10+ menu options. Free daily F&B: Snacks, juice, beverage, tea-time Monthly/Bi-monthly team activity allowance Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan Sponsored sports activities: badminton, soccer, ... Sponsored overseas conferences and industry events for all levels. Modern equipments/AI tool provided. How To Apply? Click the button or contact us at talents@uplive.zone
Responsibilities
The ASO Specialist will develop and implement strategies to enhance app visibility and conversion rates while analyzing performance data for organic user acquisition. They will also monitor competitors and collaborate with user acquisition teams to align efforts.
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