Requisition Number:
65850
Location:
Boulder, Colorado
City
Boulder
State
Colorado
Employment Type:
University Staff
Schedule:
Full-Time
Posting Close Date:
20-Jul-2025
Date Posted:
09-Jul-2025

JOB SUMMARY

The Assistant Athletic Director, Social Strategy and Content primary responsibility will include the day-to-day management, strategy & coordination of the primary social media channels associated with all CU Athletics team sports, as well as social creative content management, production & supervision to highlight CU Athletic stories on and off the field. This role is also responsible for assistance & guidance regarding ancillary CU Athletics channels (Buff Club, Academics, LCD, etc.). This position will manage a team of digital content/social managers and creative video producers, including:

• Create engaging creative video content and storytelling in support of University of Colorado athletic events, coaches, staff and athletes Perform other creative duties as necessary including photography, graphics editing, website content management, etc.
• Collaborate with Buffvision, graphic design, marketing, SID and other departments to create and maintain a social media calendar for short-term initiatives and long-term campaigns.
• Supervise, train, coordinate & manage the entire creative content intern program, ensuring complete creative coverage at all home games, select practices, department events, and select away games and efficient dissemination of content to relevant partners.
• Work closely with other departments for partner promotions across all platforms.
• Monitor relevant social media conversations, including identification of hot topics and fan sentiment, communicating with administration as necessary.
• This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletic Department’s Mission Statement, Diversity and Inclusion Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Big 12 Conference and the NCAA.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

WHO WE ARE

As one of 34 U.S. public research institutions belonging to the prestigious Association of American Universities (AAU)—and the only member in the Rocky Mountain region—our goal at CU Boulder is to directly affect Colorado communities through collaborative research, innovation, and entrepreneurship. Our faculty, staff, and students work with the broader community to establish unique connections that have lasting outcomes—both across Colorado and around the world.

SOCIAL MEDIA BRAND EDUCATION:

• Assist Men’s Basketball coaches, student-athletes and staff with personal branding and social media standards, ensuring their content aligns with the department’s overall mission and branding.
• Provide videos, photos, graphics and more for all relevant groups to share on social media in a timely manner.
• Coordinating with Communications and Leadership and Career Development to educate student-athletes on personal branding, and department and sport policies related to social media, while keeping up-to-date with Name Image and Likeness best practices including following guidelines and regulations set by compliance and the NCAA.

The Assistant Athletic Director, Social Strategy and Content primary responsibility will include the day-to-day management, strategy & coordination of the primary social media channels associated with all CU Athletics team sports, as well as social creative content management, production & supervision to highlight CU Athletic stories on and off the field. This role is also responsible for assistance & guidance regarding ancillary CU Athletics channels (Buff Club, Academics, LCD, etc.). This position will manage a team of digital content/social managers and creative video producers, including:

• Create engaging creative video content and storytelling in support of University of Colorado athletic events, coaches, staff and athletes Perform other creative duties as necessary including photography, graphics editing, website content management, etc.
• Collaborate with Buffvision, graphic design, marketing, SID and other departments to create and maintain a social media calendar for short-term initiatives and long-term campaigns.
• Supervise, train, coordinate & manage the entire creative content intern program, ensuring complete creative coverage at all home games, select practices, department events, and select away games and efficient dissemination of content to relevant partners.
• Work closely with other departments for partner promotions across all platforms.
• Monitor relevant social media conversations, including identification of hot topics and fan sentiment, communicating with administration as necessary.
• This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletic Department’s Mission Statement, Diversity and Inclusion Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Big 12 Conference and the NCAA