ASSISTANT BRAND CONTENT MANAGER

Are you a natural storyteller with a passion for crafting compelling content? Do you thrive on creativity and innovation, always looking for new ways to captivate your audience? If so, we want you to join our dynamic team at PPHE Hotel Group as an Assistant Brand Content Manager!
As the Assistant Brand Content Manager, you’ll collaborate closely with our Brand Content Manager to produce high-quality, engaging content for our diverse portfolio of brands, including Park Plaza, art’otel, Radisson RED, Radisson Collection, and PPHE. You’ll have the opportunity to work across a variety of channels and formats, from creative campaigns and websites to paid ads, editorial articles, social media content, email newsletters, and more.

ABOUT YOU:

• 3+ years content marketing or copywriting experience
• Strong ability to adapt to each brand’s unique guidelines, tone of voice and each channel’s specific audiences and standards.
• An understanding of the full marketing funnel
• Ideally a background in content marketing and copywriting at an agency, or in-house working for several brands simultaneously.
• The ability to think strategically and support in the planning of the content schedule
• Comfortable giving and receiving feedback
• Able to communicate effectively and work proactively with a range of stakeholders
  We’re seeking someone who is equal parts creative and strategic, ready to push boundaries and avoid the status quo at all costs. If you’re ready to make a significant impact and help shape the voice of our brands, apply now

• Participate in and support on content planning, idea generation and strategic development for each brand
• Support and coordinate multiple content projects, from all stages of production from copy to final product
• Work with the wider content team to craft standout seasonal/tactical campaign concepts
• Create and refresh website/landing page copy through SEO best practices
• Pitch, write and upload compelling editorial content like travel guides and art exhibition reviews
• Identify, explore and roll out areas of opportunity within content creation and delivery for automation of processes using software tools, including AI.
• Work alongside the Social Media Manager to craft and upload engaging, click-worthy captions that stand out from the crowd on social media
• Ensure brand tone of voice and standards are upheld across all touchpoints
• Contribute to and review hotel content libraries
• Research and interview artists, influencers and people of interest for articles and videos
• Produce video scripts when required
• Work with stakeholders to understand hotel and regional business needs and translate those through compelling cross-channel content