Assistant Brand Manager-Adults at the LEGO Group

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Brand Management, Product Concept Innovation, Consumer Centric Mindset, Shopper Centric Mindset, Go-to-Market Strategy, Content Planning, Cross-functional Collaboration, Global Strategy Adaptation, Brand Building, Commercial Delivery, Business Analytic Skill, Project Management Skill, Resilience, Agility

Industry

Manufacturing

Description

Job Description Job Level: Lead Professional Are you a passionate expert for brand marketing? Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights, thus playing a key role in helping us reach our children, the builders of tomorrow? Here’s a phenomenal job opportunity for you to help The LEGO® Group expand our world-class brand in China！ No relocation assistance is offered for this position Play your part in our team succeeding The China Brand Marketing & Activation Team consist of below functional areas: Brand marketing, Digital marketing, Social marketing, Media, Brand planning, Performance and effectiveness team. Marketing Strategy and Planning play supporting roles across functions. Core Responsibilities Work with (Senior)Brand Manager to drive a strategic category of assigned CG/portfolio/franchises for LEGO China with product passion and experience (directly related to toys not vital), consumer and shopper centric mindset, integrated go-to-market approach (digital, content, EC and retail driven) Have capability to lead assigned GTM projects and campaigns from planning to execution Orchestrate multi-touch point content planning. Work cross-functionally with key partners to gear the owned / earned / shared / paid (OESP) activities enabled by content towards sales and brand impact Closely work with global to understand the global strategy, positioning and adapt to China with high relevance Collaborate with both internal function teams (eg: Media, social/digital, PR, retail marketing, etc) and external agency to drive brand building and commercial delivery in assigned projects Do you have what it takes? Bachelor’s degree above would be preferred 3+ years of brand marketing and brand management experience from big consumer goods, retail, lifestyle brands Solid marketing framework, business analytic skill and project management skill Passionate teammate, resilient, proactive, agile Proficient in both Chinese and English #LISZ Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.

Responsibilities

The role involves driving a strategic category for LEGO China by working with the Brand Manager, utilizing an integrated go-to-market approach across digital, content, EC, and retail. Key tasks include leading go-to-market projects, orchestrating multi-touchpoint content planning, and collaborating cross-functionally to drive brand impact and commercial delivery.