Role: Assistant Brand Manager Desserts Ice-cream UK
Scope: UK/Permanent/Full time/Regular
Reports to: Marketing Manager Desserts
Location: UKI Head Office
Terms & Conditions: Local conditions apply

JOB PURPOSE:

This is an exciting and unique opportunity that gives the successful candidate the chance to work across some of the biggest dessert brands in the ice cream category. This position will be primarily focused on supporting these brands through flawless execution of innovation, renovations and in-market execution across consumer touchpoints.
For our Assistant Brand Manager on desserts, we are looking for a curious and creative self-starter with a passion for brands and snacking culture. The ideal candidate will support driving the business forward through strong communication skills keeping projects and campaigns on track, staying constantly curious about our consumer’s needs, and having strong attention to detail to ensure flawless execution of our brand strategies. This position will require a hunger to learn the fundamentals of brand communication and in-market execution, which includes market trends, consumer focus, and category dynamics.

KEY RESPONSIBILITIES:

• Support the development of unmissable ATL marketing campaigns
• Lead the digital execution of campaigns, managing the full end-to-end process including development of assets, testing and pivoting where needed once live
• Assist with commercial delivery of the brand, including monitoring/reporting of in-market performance & ownership of forecast assumptions
• Lead innovation projects, including consumer research, competitor reviews, business cases and launch activation plans
• Partner with our ice cream delivery and away from home teams to identify growth opportunities
• Manage the artwork process for the UK brand team
• Responsible for budget management, in close collaboration with the wider team
• Support development of annual brand strategy
• Present brand plans to external customers and internal UK & Global stakeholders
• Partner closely with media and digital expert teams to ensure flawless execution in market, through development of full digital ecosystem ensuring cohesion of brand experience across consumer touchpoints (i.e. Online, In-store).
• Weekly management of feedback from quality & consumer engagement teams
• Most importantly….. taste new Ice Cream flavours!