Assistant Brand Manager at General Mills

Kowloon, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

0.0

Posted On

05 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategies, Project Management, Consumer Insights, Brand Development, Communication Skills, Teamwork, Analytical Skills, Strategic Thinking, Innovation, Budget Management, Consumer Research, Campaign Development, Interpersonal Skills, Multitasking, Flexibility, Problem Solving

Industry

Manufacturing

Description

DESCRIPTION 1: POSITION SUMMARY In this section, insert a brief overview of the role. MAIN RESPONSIBILITIES Develop Haagen-Dazs Food Service Channel marketing strategies and quarterly communication programs to achieve business/marketing objectives. Lead internal state holders to develop Food Service new assortment project based on the sensibility of market/consumer trend and business opportunity. Build continuous awareness, visibility of Haagen-Dazs brand innovation and expand occasion through develop brand co-op activities and events. Work closely with the internal cross-function teams, external state holders and lead multiple external agencies for business objective, campaign development and program execution excellence. Monitor related market/competitor/consumer trend, analysis to help brand manager to develop brand strategies and campaigns. Routine management including A&P spending MINIMUM QUALIFICATIONS Degree: Bachelor's Degree Years of experience: At least 3 years relevant marketing experience, preferably in FMCG/F&B industry, with advertising agency background would be a plus. Experience of leading multiple agencies at the same time to achieve one goal. Solid project management experience and ability to handle multitask with high sense of urgency to achieve each project timeline accurately. Ability to work with tight schedule and used to high working pace and high pressure with high flexibility. Excellent interpersonal and communication skills with internal functions and external parties. Positive thinking with strong growth mindset, action attitude and open-minded for the team work. Fluent in written and spoken English. PREFERRED QUALIFICATIONS XX XX XX DESCRIPTION 2: POSITION SUMMARY The incumbent will be responsible for assisting in the management of the Häagen-Dazs brand within the context of Korea strategies as well as for maximizing the long term profitability of the Brand. MAIN RESPONSIBILITIES Reporting to the Marketing Director in Korea, the incumbent will assume the following set of key responsibilities: Assist in planning and developing a brand that grows sales, builds royal customers Translates Business objectives into Brand Campaign Prepares brand /Marketing plans to build a sustainable advantage Proactively supports innovation and prioritizes ideas Engage in all aspects of Marketing planning Propose and implement comprehensive marketing plans to achieve business goals Identify new ways to build brandsand marketingvehicles to synergy between brands Constantlymonitors performanceof managed brands Ensures effective administration of brands/products through marketing proposals Identifies new business opportunities and proposes initial plan to exploit these opportunities Liaises with internal departments and external partners to ensure full communication and success of marketing plans Monitors expenditure within budget for brand and marketing activities Track and analyzes brand performance and trends Perform consumer research to drive innovative solutions Integrate consumer data and market trends to drive Brand Campaign Anticipate consumer needs to develop brand strategy and future strategic initiatives Leverages knowledge of consumer targeting to develop integrated promotion plans Apply business and financial knowledge to Marketing management to achieve business goals Support trade decision and improve profitability Propose pricing strategies across portfolio to achieve maximum Brand Profitability Apply marketing strategies to ensure right mix, innovation and effective resource allocation MINIMUM QUALIFICATIONS English speaking skills is a must. Graduate or master's degree in Univ. 5+ years of related work experience in Marketing function. Candidate in FMCG industry preferred. PR handling experience is preferred Strategic marketer with solid consumer understanding and strong business skills who can create strategic direction for the category PREFERRED QUALIFICATIONS Personal fit with the Company's culture: passionate, quality and results-oriented, high level of integrity, supportive, open, flexible and focused. Analytical, questioning and challenging approach. Strong critical thinking and strategic reasoning skills. Proactive approach to work load management Excellent communication and influencing skills - able to communicate (verbal and written) ideas with learning concisely. Able to think intuitively about consumer needs and beliefs and be able to demonstrate examples of real consumer insights. Able to think laterally around problems to create solutions. Able to plan effectively, to handle complex project implementation and time management. Strong views but with an openness to listen to others and to challenge stance to provide the best solutions. Commercially minded and Consumer focused Innovative Self starter Team orientated

Responsibilities

The Assistant Brand Manager will develop marketing strategies for the Häagen-Dazs Food Service Channel and lead internal stakeholders in new product assortment projects. They will also monitor market trends and manage brand visibility through various marketing initiatives.