Assistant Brand Manager - Ice Cream

at  Unilever

WHO WE ARE LOOKING FOR

Ice Cream plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication and performance tracking and ensuring excellent consumer experience across the full funnel and partnering with markets for strategy deployment to propel the growth of Ice-Cream. The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.

• Leads the development of the Brand Marketing Plan, within the national category plan guidelines, to meet company goals.
• Analyze brand Profit and Loss (P&L) and drive profitability of the brand.
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
• Leads a multifunctional team (including Media, Creative, Activation, PR and Social teams) to implement the plan in the market place and monitors performance of the support plans.
• Builds productive working relationship with Customer Development, CMI, regional category team, Finance and Supply Chain to manage the brand’s day to day operations, and external partners and agencies.
• Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.
• Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
  The roles of duties are not exhaustive and may change according to business requirements.