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Quote from Hiring Manager
Living life under your own terms, is part of Jack Daniel’s maverick mantra and one the team lives and upholds daily. The pride and joy working for an iconic world-class badge brand is purposeful, fun and rewarding!
Meaningful Work From Day One
In the pursuit of our vision to be the most valuable spirits brand in the world, the JD Assistant Brand Manager (ABM) is responsible for supporting the delivery of profitable growth for the Jack Daniel’s trademark in the UK in a meaningful way. This role oversees and leads the implementation of the communications and media campaigns with emphasis on the high season of the year (Oct-Dec) and the connection with consumer across the portfolio
This role will report directly to the Head of Jack Daniel’s in the UK, and actively nurture and support the development of brand platforms, campaigns, advertising, activation and promotional programs in the UK.
This is a Fixed Term Contract for 10 months.
What You Can Expect

Brand strategy execution and implementation

• Campaign Development & Implementation: Collaborating with local and global teams and agencies to create and execute innovative marketing campaigns that build brand loyalty and consumer connection, adapting global assets for the UK audience
• London Underground Campaign Co-Leadership: Ensuring consistent, impactful year-round brand presence on the London Underground through cross-functional collaboration and meticulous planning
• Performance Evaluation & Optimization: Rigorously assessing campaign effectiveness using analytics to optimize media allocation and maximize ROI for brand growth
• Competitive Monitoring & Inspiration: Continuously monitoring competitor activities and seeking inspiration from beyond the spirits category to inform brand planning
• Commercial Collaboration: Working closely with sales and consumer marketing to develop strategies that strengthen Jack Daniel’s position in both on-trade and off-trade channels

Drive for results

• Help with monthly brand performance reviews including competitive set commentary
• Responsible for A&P management: raising POs, recording, monitoring and maintaining spends at all times to stay on budget
• Own the on-going post evaluations of brand activities, so learnings can be applied to the planning cycle helps drive marketing effectiveness and efficiency

Strategic Relationships & Partnerships

• Build and maintain strong relationships with the Jack Daniel’s Global Team
• Work closely with key cross-functional counterparts, including Supply Chain, Sales, Customer Marketing, Finance, Legal, Compliance
• Initiate and maintain close, consistent communication with external agencies
• Be a champion of the brand internally by organising events and tastings to promote the Malts portfolio.
• Strongly partner with production and global team to ensure UK needs are fulfilled
• Act as a role model of B-F values

What You Bring to the Table

• Min. 2 years in marketing, either in house or at the agency side
• Proven knowledge of managing campaign, activations and preferably media management
• Good knowledge of P&L and budgeting
• Experience in presenting to various stakeholders
• IT literate - MS Office applications & Google application

Skills Required

• A people’s person and empathetic; ability to build strong relationships at all levels
• Passion and drive to learn
• Collaborative team player; adaptable and flexible
• Fluent English, both spoken and written
• Great communication skills ( listening, presentations, written)
• Strong analytical skills and attention to detail

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:

Please refer the Job description for details