Assistant Brand Manager at John Keells Group

Ja-ela, Western Province, Sri Lanka -

Full Time

Start Date

Immediate

Expiry Date

03 Sep, 26

Salary

0.0

Posted On

05 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Brand Strategy, Market Research, New Product Development, Integrated Marketing Campaigns, Channel Marketing, Budget Management, Stakeholder Management, Consumer Insights, Competitive Analysis, Project Management, Analytical Skills, Leadership, Communication, Presentation Skills, Commercial Acumen

Industry

Holding Companies

Description

KEELLS FOOD PRODUCTS PLC Assistant Manager - Brand Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country’s market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, and ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products and other food products categories & solutions under the “Elephant House” and “Keells Krest” brands.Job Responsibilities Drive brand performance and profitability of the assigned portfolio, with ownership of volume and market share targets. Lead the development and execution of brand strategy, including annual marketing plans and long-term growth initiatives. Identify consumer insights and market opportunities, translating them into actionable growth platforms. Manage and deliver the innovation pipeline, including new product development, renovations, and portfolio optimization. Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels with measurable impact. Channel marketing experience in managing channel support to drive channel growth and brand exposure across different channels. Monitor and analyze brand performance metrics, driving corrective actions and continuous optimization. Own category and competitive analysis, providing strategic recommendations to strengthen market positioning. Manage agency partners (creative, media, and digital) to ensure high-quality, timely, and effective campaign delivery. Collaborate cross-functionally (Sales, Finance, Supply Chain, R&D, and other stakeholders) to ensure seamless execution of brand initiatives. Manage the assigned marketing budget, ensuring optimal allocation and ROI delivery. Support and mentor junior team members (e.g., Brand Executives) where applicable. Person Specifications Bachelor’s Degree in Marketing or a related field CIM/CIMA or equivalent professional qualification is an added advantage Minimum 4–6 years’ experience in brand management, preferably within FMCG Proven experience in handling end-to-end brand ownership and campaign delivery with channel marketing exposure Strong understanding of consumer insights, analytics, and market research tools Experience in new product development and innovation management Demonstrated ability to manage cross-functional stakeholders and external agencies Strong commercial acumen with experience in budget management and performance tracking Strategic thinker with strong problem-solving and analytical skills. Excellent leadership, stakeholder management, communication, and presentation skills. Strong project management skills with a focus on execution excellence and results. If you are confident that you possess the above requirement, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site.

Responsibilities

Drive brand performance and profitability by leading the development and execution of brand strategies and annual marketing plans. Manage the innovation pipeline, integrated marketing campaigns, and cross-functional collaboration to ensure seamless execution of brand initiatives.