ABOUT KERRY

Kerry Dairy Ireland is a vertically integrated Dairy Business that encompasses a number of divisions spanning from its Agribusiness (Kerry Dairy Farms) through to Dairy & Nutritional Ingredients & its Dairy Consumer Foods Business. With its strong Dairy heritage, world class sustainability credentials, a deep-rooted connection to its 3000 Farmers & milk suppliers, right through to its portfolio of household favourite Brands, Kerry Dairy are one of the World’s Leading Dairy Businesses, with a Revenue in excess of €1.3bn annually.
The Dairy Consumer Foods division, is home to a number of the UK & Irelands favourite Dairy & Plant Based Brands (Strings & Things; PURE Dairy-Free; Dairygold, Charleville, Golden Cow, Coleraine, Low Low & Attack a Snak). On top of this, we are the largest supplier of Private Label Dairy spreads in the UK & supply all major Retailers in the UK, Ireland as well as parts of mainland Europe.

QUALIFICATIONS AND SKILLS

• Strong, impactful and effective written and verbal communication skills:
  o Communicates effectively with all levels (up, down, and across) both inside & outside the Organisation (colleagues & external Agency Partners).

o Active communication & knowledge sharing. Ensures appropriate information is disseminated, received & understood.

• Strong Organisational Skills, Judgement & Decision Making:

o Prioritises, plans, organises and delivers activities on time & in budget.
o Achieves results through project management skills, optimal approaches & by working collaboratively.

o Demonstrates sound judgement & makes decisions in a timely manner and delivers results on time. Considers alternatives and develops contingency plans.

• Analytical skills & Commerciality:

o Identifies meaningful category, consumer, shopper and competitor insights, behaviour & needs that can be actioned to unlock commercial growth opportunities & drive Kerry Brands.

o Distils insights & translates them into solutions / actions that can build competitive advantage and are commercially compelling.

• Influencing skills & Compelling Selling Techniques:

o Demonstrates an ability to influence key stakeholders to achieve brand goals.

o Able to convince a variety of stakeholders that your solution or recommendation leads to the optimum outcome for the brand & Kerry.

• Behavioural Attributes:

o Demonstrates strong levels of ownership of their projects & drive and determination to deliver results.
o Inclusive & collaborative approach (builds strong relationships with others based on trust).
o Open-minded & expansive thinking (looks to the outside for inspiration & ideas that are relevant for Kerry).
o Demonstrates passion for Brands & Brand Building.
Please note: We do not accept CVs or candidate profiles from recruitment agencies where Kerry terms of business have not been signed. Additionally, we will not consider or agree to payment of any recruiter fee under these circumstances. This also applies to CVs or candidate profiles sent directly to any Kerry Hiring Managers

ABOUT THE ROLE

We are seeking a dynamic and detail-oriented Assistant Brand Manager to join our team. This role will support the brand team across the full marketing mix. The ideal candidate will have a passion for brand management, excellent communication skills, and the ability to work collaboratively across teams.
Reporting into the Senior Brand Manager, this Assistant Brand Manager role will work within the GB Brand Team, working across the brands Strings & Things, Attack A Snak and Pure as part of a progressive Category and Marketing function with an ongoing training and development focus. You’ll need to be open minded and flexible, happy to work across a broad range of responsibilities.
Strings & Things (Cheestrings & Yollies) is the kids snack brand packed with fun which is perfect for kids lunchtimes and snacking occasions. Across Europe the brand is now worth over €188m and following a year of strong growth in GB is worth £85m RSV here alone. But we have bold ambitions to take this even further!
Working in Brand Management here at Kerry Consumer Foods will push you to lead execution and in-market activation from day one. This is a very entrepreneurial environment, so you need to like working at a fast pace. This position is perfect for someone who’s a quick learner, hands-on leader, and digitally-savvy innovator.
Joining us means working in a fast, agile and ambitious environment, with talented people who really care about what they do. We’re hungry for new ideas, so we’ll always listen to yours. And because we’re always looking to the future, you’ll find plenty of opportunities to learn and grow. In fact, like our entire business, you’ll never stand still.
It’s required to be based in Staines office 2 days a week.

KEY RESPONSIBILITIES

• Responsible for driving the growth of our brands to drive competitive advantage, profitable growth, increase in brand value and maximum return on investment for Kerry Dairy Consumer Foods.
• Support the brand team in delivering marketing activations across all GB brands.
• Manage the implementation of social media posts/campaigns across all GB brands.
• Manage shopper/trade media initiatives to enhance brand visibility and customer engagement.
• Briefing and managing external agencies.
• Manage a very active (and exciting!) NPD and innovation pipeline.
• Responsible for approving the artworks across all GB brands.
• Be the brand lead for our Attack A Snak brand, which will include developing and executing the brand strategy and marketing tactics to grow the brand.
• Track and manage the marketing budget to ensure no overspend or financial surprises & provide regular updates on budget status and spending.