Assistant Brand Manager - Pediasure 6 Months at Abbott Pediatrics

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

13 Jun, 26

Salary

0.0

Posted On

15 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Communication, Promotion Material Development, Market Analysis, Cross-functional Teamwork, Campaign Execution, Vendor Management, Material Development, Market Surveys, Effectiveness Evaluation, Product Training Support, Data Collection, Budget Coordination, Compliance, Digital Marketing, Forecasting

Industry

Hospitals and Health Care

Description

About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life. Job Description MAIN PURPOSE OF ROLE • Execute brand marketing strategy to ensure the delivery of sales, margin, and market share target. • Work closely with brand manager to develop communication, and promotion material for the brand. • Proactively analyze market and internal data for review and planning purpose. • Work with cross-functional teams to deliver business result. • Produce access for brand as per aligned program MAIN RESPONSIBILITIES • Provide input to develope marketing campaign & promotion program, which bases on brand positioning. • Strictly follow up execution with vendor & make alignment with related stake-holder to ensure marketing campaign and promotion program on time & in quality. • Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning. • Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance. Evaluate effectiveness of promotion program & propose solution/area to improve. • Tracking & evaluate effectiveness of promotion program, manage stock left of promotion gift, propose solution/area to improve if issue happens. • Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information. • Review complaints and propose solutions relating to assigned products. • Collect, compile, verify data of internal sales, retailer audit, product/promotion performance, customer/consumer feedback & behavior and make report to relevant managers. • Ensure document/record of approval for all execution activities • Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend inline with budget plan. • Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards. • Support Marketing Manager in coordinating with agencies to develop promotional materials including both online and offline materials, i.e. eDM, Facebook post, website content, detailing Aids, consumer leaflet… which are in line with product positioning. • Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance. • Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs. • Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information. • Actively assist Marketing team in executing marketing campaign, ranging from digital advertising to CRM lead, online and offline activation • Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans. • Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products. MINIMUM BACKGROUND/ EXPERIENCE REQUIRED Work Experience Experience - More than 3-4 years Experience Details • Relevant experience in assistant brand manager role in the MNC FMCG/ Technology/ Retail/ Healthcare industry • At least 1-2 years at the administration or brand executive level • Prior experience in marketing, accounting, digital agency, project management is preferable Education Education Level - Bachelor Field of Study/ Qualification • Preferably in Business or Marketing CORE Skills Required Professional Skill (Technical skills required for role) • Comprehensive industry knowledge • Good time and project management • Basic understanding of financial and data analysis • Good communication and negotiation • Digital Marketing skill Behavioral / Leadership Skill (Competencies required for role) • Pay attention to detail & execution. • Self-driven team player • Strong interpersonal skills • Problem solving skills • Continuous improvement behavior • Possess good organization, planning, problem analysis Language Skill (any specific language required) • Good command of English Computer Skill (any specific Computer Skill required) • MS Office

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Responsibilities

The Assistant Brand Manager will execute brand marketing strategy to meet sales, margin, and market share targets, working closely with the brand manager to develop communication and promotional materials. Key duties involve analyzing market data, coordinating with cross-functional teams, and ensuring timely, quality execution of marketing campaigns and promotional programs.