Assistant Brand Manager - Residential Markets at York Wallcoverings Inc

York, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Apr, 26

Salary

0.0

Posted On

10 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Social Media, Customer Engagement, Project Management, Collaboration, Communication, Creativity, Marketing, Sales Support, Event Coordination, Reputation Management, Feedback Analysis, Organizational Skills, Digital Assets, Product Launch, Trend Tracking

Industry

Printing Services

Description

Description We're looking for an Assistant Brand Manager for our Residential channel marketing team. This role is all about execution—with a strong focus on organic social media, customer engagement, and keeping our brand presence sharp and responsive. This is the tactical right-hand to the Brand Manager, coordinating across marketing, e-comm, sales, and customer service, to ensure our brand shows up consistently and effectively at every touchpoint. If you thrive on making things happen, turning feedback into action, and engaging with customers across social platforms and review channels, this role is for you! PRIMARY DUTIES Brand & Channel Support Partner with the Brand Manager to execute marketing plans for the Residential channel Coordinate and manage timelines for product launches, seasonal campaigns, and collections Collaborate with cross-functional teams to ensure consistent brand messaging and positioning across all touchpoints Sales Team Support Execute marketing materials and tools needed in-market to drive sales, including sell sheets, brochures, digital assets, and product launch kits, ensuring timely distribution to the field Coordinate with the Brand Manager and sales leadership to gather feedback from the field and adapt marketing tools to meet evolving needs Support local sales initiatives with region-specific assets and event materials Social Media & Engagement Own day-to-day organic social media planning, scheduling, and posting Engage directly with followers, influencers, and brand fans across platforms Monitor and respond to social media conversations in real time, escalating as needed Customer Review & Reputation Management Monitor and manage product reviews across third-party platforms (e.g., Bazaarvoice, retail partner sites, and our own site) Collaborate with internal teams (Customer Service, Quality, Sales) to resolve customer concerns and address negative feedback in a timely, brand-aligned way Track trends and report actionable insights Project Management & Events Coordinate trade show logistics including materials, messaging, and booth branding Serve as the point person for cross-functional marketing project execution Maintain timelines, status updates, and ensure alignment with broader marketing strategy Requirements 2–4 years of marketing experience, ideally in consumer goods, home improvement, or a related industry Hands-on experience managing social media accounts for a brand Familiarity with review management tools like Bazaarvoice is a plus Strong project management and organizational skills Excellent written and verbal communication skills Highly collaborative and comfortable working cross-functionally Creative thinker who’s not afraid to roll up their sleeves and get things done Occasional travel to tradeshows and events required

Responsibilities

The Assistant Brand Manager will support the Brand Manager in executing marketing plans for the Residential channel and coordinate marketing materials to drive sales. This role involves managing social media engagement and monitoring customer reviews to enhance brand reputation.