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Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Job Description:
Want to build your career alongside some of the world’s most beloved brands? We’re searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we’re talking 4Ps!). At General Mills, you’ll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought, sharp decision-making, and a deep understanding of consumer behaviour. You’ll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

WHAT YOU WILL BRING TO THE TEAM:

A passion for our brands and a proven ability to manage projects from start to finish. Ideally, you will have practical marketing experience (voluntary or paid), demonstrating a comprehensive understanding of marketing principles that extend beyond traditional advertising.
Experience in the CPG industry (marketing or cross-functional roles, internships, or prior ABM experience) is a plus, along with demonstrable strong project management skills. Strong interpersonal skills and a collaborative spirit, and proficiency in Microsoft Office Suite.
Above all, we are looking for someone who embodies our company culture and shares our enthusiasm for building successful brands.

• Brand Strategy & Planning: Contribute to the development and execution of brand marketing plans, leveraging data and insights to inform strategic decisions. This includes a strong understanding of how to process data and a willingness to learn systems and processes to unlock consumer, category, and brand insights.
• Communications & Platform Execution: Lead the execution of owned platform strategies, ensuring effective communication and engagement with target audiences.
• Innovation & Pack Delivery: Execute pack delivery in market, demonstrating a strong commercial understanding of the impact of choices on the P&L.
• Measurement: Measure and report on the success of marketing initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Partner effectively with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Project Management: Demonstrate strong organisational skills and the ability to complete tasks on time and within budget.