ABOUT US:

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. We know that it’s the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world’s most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds, to the broad appeal of Lindeman’s and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

ABOUT THE ROLE:

The Assistant Brand Manager position is a fantastic entry-level opportunity for someone looking to build a career in brand and marketing management. The role will provide broad exposure across our portfolio, with a focus on brand asset management, digital platform updates, and PR administration, ensuring our teams and partners have access to accurate, engaging, and up-to-date materials.

KEY RESPONSIBILITIES INCLUDE:

• Maintain and update the central library of brand assets (logos, product images, videos, guidelines).
• Track usage and version control of assets to ensure alignment with global brand standards.
• Support the upkeep of brand and trade platforms (SharePoint, DAM, intranet, e-commerce portals, etc.).
• Upload and refresh content, ensuring accuracy and relevance for both internal and external stakeholders.
• Provide support to Brand Managers in campaign execution by coordinating materials, timelines, and approvals.
• Help prepare basic reports or presentations for marketing projects and campaigns.
• Assist in gathering competitor activity, industry trends, and consumer insights.
• Support PR activities by maintaining media contact lists, monitoring coverage, and updating PR calendars.
• Help coordinate product samples and media requests for journalists, influencers, and events.
• Assist with preparing press materials, press releases, and internal communications where needed.
• Provide day-to-day administrative support to the Marketing team (PO management, budget tracking, meeting coordination).Help maintain records and prepare regular updates on asset usage, platform performance, and PR activity.