This role will assist with the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop sales tools, category marketing plans, marketing content & category analysis to identify trends, and recommendations to drive sales performance. This role is the key liaison and “quarterback” across the sales team and internal functions that ensures a cohesive customer & consumer facing plan.