Assistant Dir Sales (191694) at IHG Career

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

10 Sep, 26

Salary

0.0

Posted On

12 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Sales Planning, Business Development, MICE Sales, Revenue Management, Client Relationship Management, Conference & Events Leadership, Budgeting & Forecasting, Team Leadership, Stakeholder Engagement, Market Penetration, Delphi, Opera, Cvent-Lanyon, Hospitality Management, Performance Management, Brand Excellence

Industry

Hospitality

Description

Key Responsibilities Sales & Commercial Performance * Support the Director of Sales & Marketing in developing and executing strategic sales plans that deliver revenue growth across accommodation, meetings and events, food and beverage, and other hotel revenue streams. * Drive the achievement of individual and team sales targets while maximising hotel profitability, market share, and commercial performance. * Lead proactive sales initiatives across key market segments, with a strong focus on MICE, corporate, group, and local business opportunities. * Identify and secure new business opportunities, source markets, and strategic partnerships to expand the hotel's customer base and revenue streams. * Manage and grow key client relationships to generate repeat business and long-term revenue opportunities. * Monitor account performance, maintain accurate sales reporting and forecasting, and identify opportunities to increase revenue and market penetration. * Work closely with Revenue Management to ensure pricing, yield management, and market strategies are effectively communicated and implemented. * Assist in the preparation and management of sales budgets, forecasts, and commercial initiatives. * Contribute creative ideas for new products, packages, promotions, and revenue-generating opportunities. Conference & Events Leadership * Provide strategic oversight of the Conference & Events Department through the Conference & Events Manager. * Ensure effective management of event enquiries, proposals, conversions, planning, and execution to maximise revenue and guest satisfaction. * Drive collaboration between Sales, Conference & Events, Operations, and Revenue Management teams to deliver exceptional client and guest experiences. * Monitor performance metrics, conversion rates, and event revenues, implementing strategies to optimise results and improve efficiencies. * Ensure seamless handover and communication processes from sales through to event delivery. Leadership & Team Development * Provide day-to-day leadership, coaching, and support to the Sales and Conference & Events teams to drive performance and professional development. * Foster a positive, collaborative, and high-performing workplace culture that reflects IHG's values, purpose, and Winning Ways. * Create an environment that attracts, develops, motivates, and retains top talent. * Support performance management, succession planning, and employee engagement initiatives. * Promote strong cross-functional relationships across hotel departments to ensure alignment and a one-team approach to achieving business goals. * Actively participate in and support training and development programs to encourage continuous learning and growth. Business Development & Stakeholder Engagement * Build and maintain strong relationships with corporate clients, event planners, industry partners, travel partners, and other key stakeholders. * Represent Crowne Plaza Adelaide at networking events, industry functions, and sales activities to strengthen the hotel's market presence. * Develop strategic partnerships and promotional opportunities that enhance brand awareness and generate new business. * Maintain a proactive sales pipeline and actively pursue opportunities to convert business from competitors. * Ensure strong stakeholder engagement and collaboration with partners whose support is critical to achieving sales objectives. Guest Experience & Brand Excellence * Champion exceptional guest experiences by ensuring all sales and event activities align with IHG and Crowne Plaza brand standards. * Work collaboratively with the General Manager, Director of Sales & Marketing, and hotel leadership team to strengthen the hotel's market position and commercial performance. * Identify opportunities to enhance the guest experience through innovative products, packages, and service offerings. * Ensure client and guest enquiries, requests, and concerns are managed professionally and effectively, fostering long-term loyalty and advocacy. * Support the delivery of unique guest experiences that enhance the reputation of Crowne Plaza Adelaide and drive repeat business. What we need from you * Bachelor’s degree / higher education qualification / equivalent in Business or Commerce * Minimum 5 years' experience in hotel sales, conference & events, banquets, or related hospitality commercial roles. * Demonstrated experience in proactive sales and business development with a strong track record of generating new business. * Strong knowledge of Delphi/ Opera/ Cvent-Lanyon * Previous experience managing or overseeing a Conference & Events team. * Excellent written and verbal communication skills * Undertaken formal Sales Management training * Comprehension of Hotel systems and revenue management principles At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 400 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted partner thanks to our expertise in connecting both domestic and global groups. Our branded service style 'Dare to Connect' supports colleagues in delivering an unscripted approach to service that encourages warm, engaging interactions with guests. In our hotels you’ll find a team who are people-first, professional and inclusive and feel part of our global community. If you are inventive and love to connect and collaborate you’ll feel at home and excel at Crowne Plaza

Responsibilities

Support the Director of Sales & Marketing in executing strategic plans to drive revenue growth across accommodation, MICE, and food and beverage streams. Lead the Conference & Events department and manage sales teams to maximize market share and guest satisfaction.