ABOUT THE UNIVERSITY OF ILLINOIS CHICAGO

UIC is among the nation’s preeminent urban public research universities, a Carnegie RU/VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI). Through its 16 colleges, UIC produces nationally and internationally recognized multidisciplinary academic programs in concert with civic, corporate and community partners worldwide, including a full complement of health sciences colleges. By emphasizing cutting-edge and transformational research along with a commitment to the success of all students, UIC embodies the dynamic, vibrant and engaged urban university. Recent “Best Colleges” rankings published by U.S. News & World Report, found UIC climbed up in its rankings among top public schools in the nation and among all national universities. UIC has nearly 260,000 alumni, and is one of the largest employers in the city of Chicago.
Benefits eligible positions include a comprehensive benefits package which offers: Health, Dental, Vision, Life, Disability & AD&D insurance; a defined benefit pension plan; paid leaves such as Vacation, Holiday and Sick; tuition waivers for employees and dependents. Click for a complete list of Employee Benefits.
UIC is seeking an Assistant Director Digital Content, Marketing and Communications to join our UIC Extended Campus team. This position manages and maintains our WordPress websites while developing and implementing engaging social media content. This role is responsible for updating website content, optimizing for SEO, creating social media posts, along with monthly reporting and analysis. Duties include assisting the marketing team with execution of the marketing strategy to generate leads and drive enrollments for UIC Online (UIC Extended Campus). This position also coordinates projects with internal and external partners and service providers.

MINIMUM QUALIFICATIONS REQUIRED:

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Demonstrated experience with WordPress CMS to create and manage website design, content and SEO Optimization.
  Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

PREFERRED QUALIFICATIONS:

• Ability to pull analytics reports, interpret data, and make recommendations based on the data.
• Critical thinker and problem-solving skills.
• Strong understanding of SEO best practices and content optimization.
• Familiarity with Google Analytics, SEMrush, Schema, or other SEO tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Knowing when to ask for help.
• Able to translate strategy to action.
• Team player.
• Good time-management skills.
• Ability to meet deadlines.
• Great interpersonal and communication skills.
  To Apply: For fullest consideration click on the Apply Now button, please fully complete all sections of the online application including adding your full work history with specific details of your duties & responsibilities for each position held. Fully complete the education, licensure, certification and language sections. You may upload a resume, cover letter, certifications, licensures, transcripts and diplomas within the application.
  Please note that once you have submitted your application you will not be able to make any changes. In order to revise your application you must withdraw and reapply. You will not be able to reapply after the posting close date. Please ensure the application is fully completed and all supporting documents have been uploaded before the posting close date. Illinois Residency is required within 180 days of employment.
  The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.
  The university provides accommodations to applicants and employees. Request an Accommodation

Web Content Specialist for UIC Online Programs:

• Create, update, and manage website content using WordPress RED.
• Maintain web pages, blog posts, and landing pages. Post blog content on websites.
• Optimize web content for SEO and user engagement, including schema markup.
• Conduct regular website audits to identify and fix broken links, outdated content, and technical issues.
• Prepare annual plan presentations recapping past years initiatives and outline strategy to hit annual enrollment goals for next year.
• Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.
• Stay up-to-date with current technologies, website trends and best practices.

Reports and Analytics:

• Pull monthly website and social media reports by program.
• Track, analyze, interpret, and make recommendations based on the data.
• Present data from Google Analytics.

Social Media:

• Create copy and graphic images for monthly social media posts.
• Manage monthly calendar and distribution of assets to Colleges or posting online.
• Oversee social media accounts.
• Suggest and implement new features to develop leads, and brand awareness.
• Stay up-to-date with current trends in social media.

Perform other related duties and participate in special projects as assigned.