SUMMARY

The Assistant Director of Communications supports the Director of Communications in planning, coordinating, and implementing district-wide public information, community relations, customer service, marketing, and communications activities. This role focuses on executing communication strategies, coordinating media relations, and supporting internal and external communications efforts across the district.

Essential Duties and Responsibilities

• Supports the development and implementation of public affairs and communications programs
• Maintains relationships with district administrators, press, and news media organizations, and community groups
• Assists in preparing press releases and coordinating media briefings
• Supports crisis communication efforts and emergency communications
• Trains staff in communication strategies and the use of district platforms
• Responds to media and public inquiries in a timely and professional manner
• Assists in compiling reports and preparing informational materials
• Coordinates with building administration to promote school events and functions
• Supports the Director in preparing budgets, schedules, and work plans
• Performs other tasks as assigned by the Director of Communications

SUPERVISORY RESPONSIBILITIES

• May supervise interns or temporary staff as assigned. Responsibilities include training, coordinating work, and providing feedback under the guidance of the Director of Communications.
  The Allentown School District is committed to excellence! The richness of The Allentown School District’s diversity is strengthened by its central role in educating our students for America’s future through academic excellence and celebrating the culturally responsive, athletic and artistic range of talent in the schools. ASD students originate from 51 countries and speak 26 languages.
  The Allentown School District offers a comprehensive benefits package to those who qualify.
  This may include*
  o Medical Insurance
  o Dental Insurance
  o Vision Reimbursement
  o Tuition Reimbursement
  o Personal and Sick time
  o PSERS Retirement Fund
  *Eligibility for specific benefits will be outlined in each labor group’s specific collective bargaining agreement.

Essential Duties and Responsibilities

• Supports the development and implementation of public affairs and communications programs
• Maintains relationships with district administrators, press, and news media organizations, and community groups
• Assists in preparing press releases and coordinating media briefings
• Supports crisis communication efforts and emergency communications
• Trains staff in communication strategies and the use of district platforms
• Responds to media and public inquiries in a timely and professional manner
• Assists in compiling reports and preparing informational materials
• Coordinates with building administration to promote school events and functions
• Supports the Director in preparing budgets, schedules, and work plans
• Performs other tasks as assigned by the Director of Communication