Working Title: Assistant Director of Fan Engagement
State Role Title: Administrative and Professional Faculty
Position Type: Administrative & Professional (Non-teaching Faculty)
Position Status: Full-Time
FLSA Status: Exempt: Not Eligible for Overtime
College/Division: Intercollegiate Athletics
Department: 300024 - Marketing/Promotions
Pay Rate: Commensurate with Experience

GENERAL INFORMATION:

James Madison University Athletics is seeking applications for an Assistant Director of Fan Engagement. This is a full-time position with a comprehensive benefits package.

QUALIFICATIONS:

Required:

• Possess experience in sports marketing, preferably in a campus setting
• Working knowledge of Microsoft Office is required with preference given to candidates with Adobe suite (Photoshop, Illustrator, InDesign, Premier) experience
• The ability to communicate effectively and work well with all JMU constituents – internal and external to better enhance relationships
• Possess excellent interpersonal, organizational and communication skills
• Ability to perform detail-oriented, creative work
• Experience working in a team environment and must be able to work a flexible schedule including nights and weekends

Preferred:

• Experience in Collegiate Athletics
• Proficiency in Adobe Photoshop
• Bachelors Degree
• Previous athletics marketing and promotions experience

• Responsible for the development and execution of promotional and marketing efforts for assigned Olympic sports programs. Including development of all collateral, promotional elements, in-game atmosphere, and attendance.
• Oversight of the JMU Athletics Fan Engagement Internship/Practicum program. Includes recruiting, interviewing and hiring qualified candidates, managing scheduling, day to day operations and activities, and supervision of staff. Utilize student interns to develop and execute marketing plans for assigned Olympic sports programs.
• Responsible for the oversight, development, operations and promotion of specials programs, including but not limited to the Puppy Pound Kids Club. Also responsible for coordination and staff for all community and campus outreach events.
• Responsible for assisting with the marketing efforts for the Football program. Football responsibilities include promotion and operations of the game day Fan Zone as well as in-game production responsibilities.
• Collaborate with JMU Sports Properties to assist in coordination and fulfillment of sponsorship obligations as they relate to contractual obligations.
• Create and send emails for programming relevant to JMU Athletics Fan Engagement, to include emails for the Puppy Pound kids club as well as other events and programs as needed such as promotional events and group outreach. Responsible for creating graphics for all programming.
• Ensure compliance with all relevant institutional, Sun Belt Conference and NCAA rules and regulations.