MANDARIN ORIENTAL PALACE LUZERN IS LOOKING FOR AN ASSISTANT DIRECTOR OF MARKETING & COMMUNICATIONS TO JOIN OUR MARKETING & COMMERCIAL STRATEGY TEAM.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Mandarin Oriental Palace, Luzern is an iconic Belle Époque landmark, offering a premier luxury experience. It comprises 136 rooms and suites, three restaurants, one bar together with a variety of meeting facilities, a Spa and a fitness room.

• Supporting the Director of Marketing & Commercial Strategy with all strategical and budget related tasks
• Overseeing the creation and management of the brand identity for the hotel and all its outlets
• Overseeing the production of all long-term brand identity materials and collateral according to the MO CI/CD guidelines
• Overseeing and maximizing e-commerce revenue and profit
• Overseeing budget reconciliation of MO International Advertising Campaign (IAC)
• Overseeing the strategy planning and execution of PR/Communication and Digital
• Planning all phases to briefing and implementation of the hotel’s annual advertising plan; coordinate with MO advertising department
• Providing MO and hotel management with regular reports, updates and presentations
• Overseeing and controlling the communication and digital marketing budget
• Designing and executing PR strategy for the Hotel
• Strong working relationship with MO’s international PR network and MO Corporate Communications Team for maximum reach of initiatives
• Ensuring the hotel’s regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
• Ensuring up-to-date, brand-appropriate website copy for the hotel. Liaising with appropriate corporate and property colleagues to update the hotel site regularly
• Overseeing web traffic analysis to create and execute a successful digital marketing strategy
• Providing local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity
• Developing and nurturing cordial relationship with authorities, key institutions, organizations and clubs of importance in the local community
• Train department on MO LQE standards
• Talented copywriter, effortless writing of all texts in German and English