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Assistant Manager - Business Development at Varun Beverages Limited (VBL)

Sri Jayawardenepura Kotte, Western Province, Sri Lanka -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

0.0

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Target Achievement, Volume Growth, Business Development, Key Account Management, Customer Relationship Management, Strategic Planning, Negotiation, Execution, Data-Driven Decision Making, Analytical Skills, Trade Promotion Planning, Merchandising, Market Trend Monitoring, Trade Spend Management, MS Excel, Sales Reporting

Industry

Food and Beverage Services

Description

Job Profile * Achieve sales and volume targets while driving growth in the Organized Trade channel (Modern Trade & HORECA). * Develop new business opportunities and onboard key accounts such as hotels, restaurants, and cafés. * Build and maintain strong relationships with customers and conduct regular business reviews. * Plan and execute trade promotions, campaigns, and visibility initiatives to strengthen brand presence. * Ensure product availability, proper merchandising, and effective in-store execution. * Monitor competitor activities, market trends, and provide insights to support channel growth. * Manage trade spend and ensure promotions are executed within the approved budget. Personal Profile * Have a Professional qualification in marketing preferably SLIM or a degree from a recognized university. * 3–6 years’ experience in FMCG/Beverage sales, preferably in Organized Trade. * Experience managing Modern Trade and HORECA key accounts (supermarkets, hotels, restaurants). * The ideal candidate will have strong customer relationship, strategic planning, negotiation, and execution skills. * Data-driven decision making and analytical skills. * Able to work in a fast-paced FMCG environment with willingness to travel across regions. * Good knowledge of MS Excel and sales reporting tools.

Responsibilities

The role focuses on achieving sales and volume targets primarily within the Organized Trade channel (Modern Trade & HORECA) by developing new business opportunities and managing key accounts. Responsibilities also include planning and executing trade promotions, ensuring product visibility, and monitoring competitor activities.