Assistant Manager, Consumer Insights, Beverages;消费者洞察助理经理, 饮料 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

06 Aug, 26

Salary

0.0

Posted On

08 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Consumer Insights, Business Strategy Development, Market Research, Data Synthesis, Agency Management, Performance Tracking, Competitive Intelligence, Marketing Mix Optimization, NPD Assessment, Budget Management, Analytical Skills, Presentation Skills, Excel, PowerPoint, English Proficiency, Chinese Proficiency

Industry

Food and Beverage Services

Description

Overview Support PepsiCo’s China beverage business in the development of consumer insights, strategic and annual operating plans that maximize consumer momentum within PepsiCo’s key global business unit. Responsibilities Insights & Business Strategy Development –Supports Beverage commercial teams in identification and development of business priorities, providing insights and perspectives in the development of business strategy –Supporting the development of strategic growth plans (PSP) and annual operating plans (AOP) –Supports GBG strategic initiatives in GCR markets, incl. both brand building and product innovation pipeline building –Supports insights initiatives to deepen fundamental understanding on category, consumer and brand to guide future business growth Marketing Strategy and Execution –Provides Beverage marketing team with the insights required to develop strategies across the marketing mix (brand, consumer targets, pack/pric, distribution/channels, etc) –Evaluates marketing and brand communication activities throughout the year –Provides insight support to innovation pipeline development and NPD initiative assessment (pre and post launch) to optimize the launch mix (incl. proposition, product, pack, price, channel and communication strategy) External Agency / Partner Management –Manages research agencies to ensure best practice methodologies and optimal outputs achieved –Build cohesive partnership with major agencies and play a key role in building their capabilities to catch up the fast changing environment and technology innovation –Support line manager to manage insights budget and drive cost efficiency to support business agenda and key priorities. Performance Tracking and Evaluation –Manages regular business review (incl. share and brand scorecard update) and topic driven analysis on category / brand / competition, integrating and synthesizing various sources of data (i.e. Nielsen, brand tracking, Kantar panel, etc.) –Leads quarterly / annual review including category / consumer trends, competitor intelligence and brand performance, with clear and tangible insights to drive action plan Transfer Operating Capability –Liaises across PepsiCo GCR Insights team and the remainder of PepsiCo Global Insights on best practice tool development, helping to utilize these with local customization and implementation as appropriate –Coaches business partners in understand and use of consumer insight to make fact based marketing decisions and develop appropriate brand plans. Qualifications –Literacy in both spoken & written Chinese is a must; –English proficiency; –At least Bachelor Degree qualified preferably in marketing, business or statistics –Solid working experience in FMCG / consumer related industry in marketing or research function, or leading research agency; at least 6-year experience; working in both agency and in-house side will be preferred –Business acumen; good track record of delivering high impact with Insights –Good analytical skill; able to synthesize data and generate opinions –Forward looking and can see the big picture –Good at setting the agenda and right priorities of work –Strong oral and communication skills required; good presentation skills –Proficient computer skills (Excel, PowerPoint)

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

Support the development of consumer insights and strategic operating plans to drive growth for the beverage business in China. Manage external research agencies and synthesize data from various sources to optimize marketing strategies and product innovation.