CUSTOMER EXPERIENCE & CRM

• Map and optimize customer touchpoints to design seamless and engaging customer journeys.
• Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns.
• Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels.

JOB REQUIREMENTS

• Diploma in Communications/Marketing/Business or related discipline
• Minimum 5 years of relevant experience in marketing, CRM, and partnership management
• Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
• Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
• Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
• Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
• Analytical mindset with experience designing automated, intelligent customer journeys
• Creative thinker who generates innovative marketing ideas inspired by industry trends
• Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
• Self-motivated, proactive, and able to work both independently and collaboratively across teams
• Strong written and verbal communication skills, with clear presentation abilities
• Adaptable, mature, and energetic team player comfortable in fast-evolving environments
• Methodical and systematic approach to work, maintaining quality under pressure
• Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus

OTHER RESPONSIBILITIES

• Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.