Assistant Manager - Digital Acquisition at American Express Malaysia Sdn Bhd

Taipei, , Taiwan -

Full Time

Start Date

Immediate

Expiry Date

29 Jun, 26

Salary

0.0

Posted On

31 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Media Channels Management, Prospect Acquisition, Acquisition Performance Ownership, Digital Channel Optimization, Acquisition Strategy Development, SEM, Display, Social Media Marketing, Affiliate Marketing, Landing Pages Optimization, Marketing Investment Management, ROI Optimization, Acquisition Funnel Optimization, Stakeholder Partnership, Agency Collaboration, Data Analysis

Industry

Financial Services

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? Responsible for managing overall digital media channels and specific products to drive prospect acquisition, engagement and deliver business goals in digital mix and acquisition performance of responsible products. Own acquisition performance for assigned products across all prospect acquisition channels, with end‑to‑end accountability for acquisition results, while directly managing and optimizing digital channel performance and efficiency. Develop and execute product‑level acquisition strategies that balance omni‑channel growth objectives with digital‑led scalability, ensuring clear alignment between business targets, channel roles, and funnel journeys. Lead digital acquisition execution across channels such as SEM, display, social, affiliate, and landing pages, with clear ownership of volume, conversion, cost efficiency, and ROI. Manage and continuously optimize marketing investments to maximize acquisition effectiveness, improve cost efficiency, and deliver agreed performance metrics at both product and channel levels. Own and optimize the end‑to‑end acquisition funnel, identifying conversion gaps and improvement opportunities across user experience, messaging, channel mix, and operational processes. Partner closely with internal stakeholders including product, technology, analytics, risk, operations, and compliance teams to ensure acquisition initiatives are delivered on schedule, within governance standards, and with operational readiness. Collaborate with external media and advertising agencies to define digital strategies, execution plans, SEM and remarketing approaches, and performance measurement frameworks, while maintaining strong cost control and governance oversight. Monitor campaign performance, customer behavior, and market trends across online and offline channels, translating insights into actionable optimization recommendations. Ensure all acquisition activities fully comply with internal policies, legal and regulatory requirements, and brand guidelines, while maintaining customer experience as a top priority and managing financial and operational risks. Minimum Qualifications Bachelor’s degree or above in Marketing, Business, Economics, Statistics, Data Analytics, or related disciplines. 3–6 years of relevant experience in digital marketing, acquisition marketing, performance marketing, or product marketing. Proven experience managing product‑level acquisition performance, with hands‑on ownership of digital channels. Fluent in Chinese (Mandarin) for professional communication. Strong business English capability, including reading reports, participating in meetings, and preparing written materials and presentations. Ability to clearly summarize data, insights, and recommendations for management and stakeholders. Preferred Qualifications Strong understanding of omni‑channel acquisition models, with the ability to balance overall acquisition results while directly optimizing digital channel performance. Hands‑on experience across major digital acquisition channels, including SEM, display, social, affiliate, and landing pages. Solid knowledge of end‑to‑end acquisition funnels, conversion drivers, and customer journey optimization. Familiarity with performance dashboards, attribution concepts, or marketing analytics tools. Demonstrated ability to manage marketing investment, cost efficiency, and ROI, with accountability for key performance metrics (e.g. volume, conversion, CPA). Strong data analysis and interpretation skills, with the ability to translate campaign and funnel data into actionable business insights. Proven experience working cross‑functionally with product, technology, analytics, risk, operations, and compliance teams. Experience managing external media and advertising agencies, including strategy alignment, execution governance, and performance reviews. Professionalism Strong sense of ownership and accountability for acquisition results. Results‑driven, structured, and detail‑oriented, with the ability to manage multiple initiatives in parallel. Ability to work both independently and with a cross-functional business unit Ability to prioritize, work on multiple simultaneous tasks in a matrix and fast moving environment and under pressure to meet multiple deadlines Solid project management and execution experience with growth mindset Proactive, curious, and open to continuous learning and optimization. Solution-oriented mindset with confidence coming to the table with creative options on how to solve a problem High integrity and strong awareness of governance, compliance, and risk control, especially in regulated environments. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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Responsibilities

This role is responsible for managing overall digital media channels and specific products to drive prospect acquisition, engagement, and achieve business goals, while owning acquisition performance across all prospect channels with end-to-end accountability. The manager will develop and execute product-level acquisition strategies, lead digital execution across channels like SEM and social, and continuously optimize marketing investments for maximum effectiveness and cost efficiency.