Assistant Manager - Digital Media at American Express Company South Africa

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

0.0

Posted On

25 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Media, Customer Acquisition, Paid Channels, Owned Channels, Partner Channels, CAC Optimization, LTV Optimization, Full-Funnel Journeys, Media Planning, Budgeting, ROI Optimization, Data Analysis, Stakeholder Management, Agency Management, Performance Marketing, Conversion Optimization

Industry

Financial Services

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? Own and drive digital customer acquisition strategy across paid, owned, and partner channels Deliver acquisition targets with a focus on volume, quality, CAC, and LTV Build and optimize full-funnel journeys (awareness → conversion → onboarding) Oversee media planning, budgeting, pacing, and ROI optimization Use data and insights to guide decisions on spend allocation, creative strategy, and targeting Work closely with Product, Brand, Analytics, Tech, Risk, and Compliance teams Manage external agencies, platforms, and strategic partners Qualifications: 6–8+ years of experience in digital marketing, digital media, or digital acquisition Proven track record of scaling digital acquisition programs in large, matrixed organizations Strong hands-on experience with performance marketing platforms (Google, Meta, programmatic, etc.) Deep understanding of analytics, attribution, funnels, and conversion optimization Experience managing large media budgets and agency relationships Strong leadership, communication, and stakeholder management skills Experience in financial services, fintech, BFSI, or highly regulated industries will be a plus We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives Support for financial-well-being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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Responsibilities

The role involves owning and driving the digital customer acquisition strategy across paid, owned, and partner channels while ensuring acquisition targets are met focusing on volume, quality, CAC, and LTV. This includes overseeing media planning, budgeting, pacing, and ROI optimization based on data insights and close collaboration with cross-functional teams.