Assistant Manager, Marketing (Japan) at AirAsia

Shibuya, , Japan -

Full Time

Start Date

Immediate

Expiry Date

08 Mar, 26

Salary

0.0

Posted On

08 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Brand Positioning, Campaign Execution, Digital Performance, Market Growth Strategies, Market Research, Competitive Analysis, Budget Management, KPI Tracking, Analytical Skills, Communication Skills, Creative Mindset, Team Management, Customer Engagement, Retention Strategies, Travel Passion

Industry

Airlines and Aviation

Description

Job Description Location: Shibuya, Japan Department: Aviation Commercial Entity: AirAsia X Japan Status (Full time/part time/contract): Full time JOB DESCRIPTION: YOUR ROLE AS A MARKETING ASSISTANT MANAGER Results-driven and strategic Marketing to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand positioning, campaign execution, digital performance, and market growth strategies. You will collaborate cross-functionally to deliver impactful campaigns that drive customer engagement, retention, and business growth. WHAT YOU’LL CHAMPION: Develop and execute go-to-market strategies aligned with company goals and market trends. Plan and manage integrated marketing campaigns across digital, social, CRM, and offline channels. Lead brand positioning, storytelling, and visual consistency across all touchpoints. Conduct market research and competitive analysis to identify new opportunities. Manage marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners. Using creative/ effective channels to maximize promotional opportunities for airasia in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business Track and report on KPIs, campaign performance, and ROI to optimize effectiveness. Manage and grow internal marketing team members and support their development. SKILLS REQUIRED Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline At least 5 years working experience Proficient in English, written and spoken Proven track record of delivering successful campaigns and measurable business results. Ability to think both strategically and tactically in a fast-paced environment. Creative mindset with attention to detail and a growth-oriented attitude. Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams Excellent analytical skills and ability to understand data, campaign performance and business financials Demonstrable passion for travel in general and with Asia in particular WHAT YOU’LL ENJOY: Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities. Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes. Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. A unique Allstar culture like no other OUR HIRING PROCESS: Application received Candidate screening Interview(s) and assessment(s) Background check and/or other assessments Offer and negotiation GET TO KNOW AIRASIA: AirAsia has been the World's Best Low-Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly. GET TO KNOW US: Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you). Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean. Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard. Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place. AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"

Responsibilities

The Assistant Manager, Marketing will lead the planning, development, and execution of marketing initiatives, overseeing brand positioning and campaign execution. The role involves collaborating cross-functionally to deliver impactful campaigns that drive customer engagement and business growth.