• Build and maintain strong relationships with customers to ensure repeat business and customer loyalty.
• Continuously monitor sales performance, analyze trends, and develop strategies to address any gaps.
• Develop accurate sales forecasts to guide business planning and ensure strategic resource allocation.
• Identify and seize new business opportunities to expand market share and revenue streams.
• Work closely with internal teams to ensure that customer agreements are executed smoothly.
• Conduct in-depth market research to identify potential business opportunities, track competitor activities, and assess customer needs.
• Develop and implement marketing strategies that elevate brand awareness, drive lead generation, and enhance customer engagement.
• Ensure consistent messaging and maintain the brand’s integrity across all marketing channels.
• Leverage digital marketing platforms—such as websites, social media, and SEO—to engage targeted audiences and boost online sales.
• Coordinate and participate in industry events, trade shows, and conferences to promote the company’s portfolio of products.
• Min. 3 years of Sales & Marketing experience
• Good understanding of the heavy equipment sector, its market trends, and regulations
• Knowledgeable in digital marketing tools and platforms
• Comprehensive understanding of marketing principles such as brand management, market research, and digital marketing
• Well-versed in the Singapore market dynamics including economic conditions and competitive landscape

Please refer the Job description for details