SPECIFIC JOB SKILLS:

• Digital Marketing: Proven experience in managing social media channels, digital campaigns, and online content creation.
• Analytical Skills: Ability to use analytics tools to measure and interpret digital campaign performance and make data-driven decisions.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines.
• Creativity: Innovative approach to digital brand building and content creation.
• Collaboration: Experience working with digital agencies, influencers, and creative teams to deliver cohesive campaigns.

COMPUTER SKILLS:

• Proficient in Microsoft Office (Word, PowerPoint, Excel) and familiar with digital marketing tools (e.g., social media management platforms, analytics tools)

EDUCATION:

• A degree in Marketing, Digital Media, Communications, or a related field is desirable

FURTHER INFORMATION:

* Please note that no list on this job description is exhaustive and you may, at any time, be requested by management to carry out any other task or activity as necessary to the smooth effective operation of the business.
**You must be able to prove that you have current right to work in the UK; it is not usual practice for Hamleys to sponsor oversea candidates to work in the UK.
Job Types: Full-time, Fixed term contract

Schedule:

• Monday to Friday
• Weekend availability

Application question(s):

• What is your salary expectation for the position?

Work Location: In perso

JOB PURPOSE SUMMARY:

The Assistant Marketing Manager plays a key role in amplifying the Hamleys brand through innovative digital initiatives, social media engagement, and creative content strategies which can also flow into the stores through a digital approach. This role is focused on building an engaging online presence that drives customer interaction and complements the overall marketing strategy.

OVERALL PURPOSE OF ROLE:

• Digital & Social Focus: Enhance the brand’s digital footprint by leveraging social media platforms, online campaigns, and content creation to connect with target audiences.
• Brand Building: Develop and implement digital strategies that increase brand awareness, drive engagement, and support sales growth.
• Collaboration: Work closely with internal stakeholders (e.g., creative, digital, and operations teams) and external digital agencies to ensure consistent brand messaging across all digital channels.
• Campaign Management: Support the planning and execution of online campaigns, ensuring they are aligned with the overall marketing strategy and contribute to measurable business results.
• Brand Partnerships: To build third party partnerships which can be utilized for digital and social collabs to further build on brand recall