SUMMARY OF JOB SCOPE

This role is responsible for improving user experience and conversion rates across the website through data-driven optimization, as well as managing and analyzing CRM data to support targeted marketing campaigns and customer lifecycle initiatives. Working closely with cross-functional teams, this role combines technical know-how with strategic insight to drive customer engagement and retention.

JOB REQUIREMENTS:

• Diploma in Marketing, Business, Data Analytics, or a related field; a Bachelor’s degree is a plus.
• 2–4 years of experience in digital marketing, with relevant experience in on-site optimization, CRM and campaign management.
• Proficiency in tools such as Google Analytics, Adobe Analytics & CMT, Hotjar, Mailchimp and Excel.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Familiarity with HTML/CSS is a plus but not required.

PREFERRED EXPERIENCE

• Experience working with ecommerce websites.
• Familiarity with data visualization tools such as Power BI

Please refer the Job description for details