Assistant Marketing Manager, Lay’s Brand Communication;市场助理经理，乐事品牌 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

11 Jul, 26

Salary

0.0

Posted On

12 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing innovation, Campaign development, Consumer insights, Market research, Brand communication, Project leadership, Cross-functional collaboration, Strategic planning, Product launch, Business sense, Influential skills, Inter-personal skills, Creativity, FMCG, Channel knowledge

Industry

Food and Beverage Services

Description

Overview To better support our 10 in 10 vision for Greater China, aiming to double Lays every 5 years, it is important for us to continue driving our business and driving brand penetration. To better capture consumer trends and business needs, this role is designed to lead Lays NPC portfolio premiumization and enhance brand penetration in emerging channels. Responsibilities Key responsibilities: Understand consumer needs in emerging and premium channels Develop and deliver Lay's NPC portfolio premiumization strategy from ideation through execution, ensuring alignment with commercial and operational parties lead product launch communication from planning to landing and design relevant media-to-shelf mechanisms support channel/customer sell-in and alignment Key measurements: Drive business delivery shipment and offtake achievement Deliver Lays penetration growth Drive share gain Campaign Result Delivery with brand exposure (Media impression and engagement) Execution excellence and creative excellence Qualifications Human-centricity: lock consumer insights/JTBDs and translate into creative ideas. Creative Excellence: develop and deliver youth-relevant, creative communications. Independent project leadership to bring cross-functional teams together to deliver OTIF Strong creativity to unlock new ways of creating innovations & brand communication Literacy in both spoken & written English is a must Knowledge of Marketing innovation/ Campaign development / Consumer Insights / Market research 3+ years of proven experience in marketing, preferably with FMCG Working experience on marketing innovationand channel knowledge is an important plus Passionate on brand marketing and innovation Strong business sense, inter-personal and influential skills

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Responsibilities

The Assistant Marketing Manager will lead the premiumization strategy for the Lay's NPC portfolio and drive brand penetration in emerging channels. They are responsible for managing product launch communications and ensuring alignment across commercial and operational teams.