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Assistant Media Manager, Beverages;助理媒体经理，饮料 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

18 Jul, 26

Salary

0.0

Posted On

19 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Strategy, Media Planning, Digital Marketing, Budget Management, Strategic Thinking, Data-driven Mindset, Consumer Engagement, Media Science, FMCG Industry Knowledge, Campaign Management, KPI Tracking, Market Trends Analysis, Communication, Project Management

Industry

Food and Beverage Services

Description

Overview •Develop and drive integrated media strategy and annual media plans for assigned Beverage brands across all media platforms, based on business objectives; •Lead holistic media planning and execution on a campaign basis to achieve media KPIs; •Explore disruptive digital opportunities and develop consumer engagement models; •Build media capabilities in media science and foundational principles to improve media efficiency and effectiveness Responsibilities •Lead and manage the annual media strategies and planning for assigned Beverage brands based on business objectives; •Develop integrated media plans to achieve aligned media KPIs e.g. reach & frequency •Optimize media plans to drive media efficiency and effectiveness •Mange media budget to ensure the usage on track •Act as a key contact for internal and external communication of media campaigns, campaign reviews and media budgets; •Stay ahead of China media trends to drive innovation on digital platforms •Build media capabilities and lead assigned media projects in media science and foundational principles across PepsiCo categories Qualifications •Literacy: in both spoken & written Chinese is a must; •Good command of English; •Bachelor degree above; •8 years+ media experience in relevant industry; FMCG brand side experience is preferred •In-depth knowledge of both digital and traditional media •Strong strategic thinking and data-driven mindset

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Responsibilities

The Assistant Media Manager will develop and execute integrated media strategies for beverage brands to achieve business objectives and KPIs. They are responsible for managing media budgets, driving digital innovation, and building media capabilities across the organization.