QUOTE FROM HIRING MANAGER

The Assistant Portfolio Manager, Partner Markets - Northwest Europe is a key member of the Northwest Europe Brand team and a highly motivated marketer looking to leave a mark and shape the future of an exciting portfolio!
They will lead a region in either the Nordics or Baltics for the emerging brand portfolio and support the Jack Daniel’s portfolio of brands. Primary brand responsibilities will include Woodford Reserve, Glendronach, Benriach and Gin Mare. Supporting the Portfolio Manager on the Jack Daniel’s Family of Brands and Diplomático.
This role is both an exciting and challenging opportunity, developing strategies that will drive long-term growth within markets that have varying restrictions on advertising (Dark Markets) across the region.
Working closely with all global brand teams, regional stakeholders and cross-functional teams within the Northwest Europe region. Getting in the market to build relationships with our distribution partners will be essential and enlightening as the Assistant Portfolio Manager looks to develop their marketing capabilities for the future.

WHAT YOU CAN EXPECT

Brand Strategy execution and implementation

• Support the development of annual brand plans with partner markets, seeking approval from local, regional and global stakeholders.
• Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for partner markets.
• Partner closely with Portfolio Manager and Business Development Manager for effective channe& customer programs across Off Trade, On Trade and E-Commerce.
• Track and measure key brand and business metrics with actionable outputs and reapplied learnings.
• Be a brand guardian in ensuring the brands are creatively expressed in a super premium way and consistent with the Global Brand Guidelines across touchpoints.
• Help bring brand campaigns to life by working collaboratively with local partners and their agencies (Media, Experiential, PR) to ensure seamless execution & strong consumer engagement.

Drive for results

• Monitor brand performance through Monthly & Quarterly Business Reviews and determine corrective action where necessary in conjunction with local market counterparts.
• Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend.
• Spend time in the market to understand practical implementation of all marketing promotional activities, competition and understand the dynamics of the local market.
• Strongly partner with procurement and global teams to ensure local market needs are fulfilled.
• Identify and share best practices collaborating with other markets and regional/global teams.

Strategic Relationships & Partnerships

• Build and maintain strong relationships with global brand teams.
• Work closely with key cross functional counterparts, including Supply Chain, Sales, Finance, Legal, Compliance.
• Be a champion of the brand internally & externally by organising events and sharing local market best practices to promote the NWE region.
• Be a key knowledge point of contact for partner markets, support upskilling and sharing brand knowledge with local teams and counterparts.
• Act as a role model of B-F values.

WHO WE ARE

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Please refer the Job description for details