Responsibilities:

• Take leadership in the creation and execution of marketing and brand strategies/plans for product categories assigned, driving achievement of the company’s overall business objectives in the Singapore Business Unit.
• Product Management
• Full spectrum of product management responsibilities; Consumer insights, New Products Development, as well as developing Go-to-Market Strategies to achieve the company’s business objectives.
• Constantly review and analyze sales and marketing data to evaluate product performance and provide recommendation to increase sales and market shares.
• Engage with multi-disciplinary teams (including Sales, Operations, Finance, Corporate Planning, Research & Development, Quality Control/Quality Assurance, Creative and Digital agencies) to develop top strategies for your product categories’ success.
• Product Innovation / Project Management
• Initiate regional new product development plans and renewal of existing products by collaborating with cross-functional teams in global and regional offices.
• Develop a road map of products for assigned product categories.
• Plan and conduct relevant consumer insights study; integrate into new product development to create winning product concepts.
• Analyze industry, market and competitive data to improve product features for new and/or existing services to ensure market competitiveness and product relevance.
• Marketing Communication
• Engage with creative agencies to develop communication ideas and execute marketing campaigns.
• Collaborate with creative agencies to develop regional communication toolkits to support new product launches (including copy, print, digital banners, videos, in-store activation, demos, etc).

Requirements:

• Minimum bachelor degree in business-related function
• At least 3 years of marketing experience in brand/product management, preferably from FMCG industry
• Possess a strong analytical mindset to drive business growth and innovation plans forward
• Strong project management abilities, capable of prioritizing and handling multiple projects simultaneously under tight time constraints
• Demonstrates strong independence, self-motivation, and accountability in managing tasks and projects.
• Creative and strategic thinking
• Proactive, high energy, collaborative and responsive team player

• Take leadership in the creation and execution of marketing and brand strategies/plans for product categories assigned, driving achievement of the company’s overall business objectives in the Singapore Business Unit.
• Product Management
• Full spectrum of product management responsibilities; Consumer insights, New Products Development, as well as developing Go-to-Market Strategies to achieve the company’s business objectives.
• Constantly review and analyze sales and marketing data to evaluate product performance and provide recommendation to increase sales and market shares.
• Engage with multi-disciplinary teams (including Sales, Operations, Finance, Corporate Planning, Research & Development, Quality Control/Quality Assurance, Creative and Digital agencies) to develop top strategies for your product categories’ success.
• Product Innovation / Project Management
• Initiate regional new product development plans and renewal of existing products by collaborating with cross-functional teams in global and regional offices.
• Develop a road map of products for assigned product categories.
• Plan and conduct relevant consumer insights study; integrate into new product development to create winning product concepts.
• Analyze industry, market and competitive data to improve product features for new and/or existing services to ensure market competitiveness and product relevance.
• Marketing Communication
• Engage with creative agencies to develop communication ideas and execute marketing campaigns.
• Collaborate with creative agencies to develop regional communication toolkits to support new product launches (including copy, print, digital banners, videos, in-store activation, demos, etc)