Assistant Public Affairs Manager (Marketing) (PAO) at Open University of Hong Kong

, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

0.0

Posted On

22 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social media management, Content development, Digital marketing, Performance marketing, Analytics, Lead generation, SEO, SEM, Google Ads, Google Analytics, Meta Ads, Martech, Public relations, Project management, Video production, Market research

Industry

Description

Founded in 1989, Hong Kong Metropolitan University (HKMU) is a modern, vibrant and dynamic university. We tailor our professional programmes to adapt to market trends and meet industry needs, thus providing our students with quality professional education and clear career paths. Being the first University of Applied Sciences (UAS) in Hong Kong, we pledge to play a pioneering role in enhancing recognition of vocational and professional education and training, and nurturing talents with both applied skills and knowledge. As a faculty-driven, student-centred university in support of innovative teaching and learning, strategic research, and stakeholder outreach to provide maximum benefit to our communities, we conduct research that advances knowledge and enhances teaching, focusing on strategic areas, including digital humanities and literature, international business, gerontechnology, personalised care, smart city, open and innovative education, and bilingual learning and teaching. HKMU is becoming an ever more vital link in addressing and helping Hong Kong to solve many difficult challenges – as part of our involvement in, and commitment to, the ‘metropolis’ of Hong Kong. Our plans to expand into the Greater Bay Area (GBA) will also cultivate talent to serve Hong Kong and the wider metropolitan GBA. For more information about the University, please visit https://www.hkmu.edu.hk. We are now looking for a suitable person to fill the following position in the Public Affairs Office: Major Duties and Responsibilities The Public Affairs Office (PAO) is seeking a proactive and self-motivated candidate to assist our marketing initiatives. Reporting to the Director of Public Affairs or his/her nominee(s) in the PAO, the successful candidate will mainly be responsible for: Contributing to the developing of brand/marketing strategies, and executing full-funnel marketing initiatives to enhance visibility, brand awareness and student acquisition; Creating organic contents (posts, visuals/photos, videos) and managing the accounts for HKMU’s social media channels, including Facebook, Instagram, LinkedIn and Xiaohongshu, to support branding and student acquisition; Planning and implementing data-driven digital marketing campaigns across multiple channels, such as the university website, the New Centre website, paid search, paid social, display and content engagement; Collaborating with agencies and partners to execute promotional initiatives and ensure KPIs are met; Timely tracking and analysing marketing performance, including website traffic and campaign effectiveness, competitor activities and preparing regular reports with actionable recommendations for future plans; Organising offline marketing and branding initiatives, including events and info days; Producing corporate, event and programme promotional videos with video production houses; Coordinating market research on University’s brand image and positioning; Exploring and identifying new channels and media to effectively reach target audience; and Performing other tasks as assigned by the Director of Public Affairs or his/her nominee(s). Candidates Candidates should possess the following qualifications, experience and competencies: A recognised degree, preferably in marketing, business, journalism, communications, public relations or related disciplines; At least 5 years of relevant post-qualification experience with a strong focus on social media management and content development (particularly Xiaohongshu), performance/digital marketing, analytics, and lead generation; Proven success in executing omni-channel strategies, including SEO/SEM, social media management and growth strategies, advertising campaigns and delivering measurable results; Expertise in tools and platforms such as Google Ads, Google Analytics, Meta Ads, and other Martech solutions; Analytical mindset with the ability to interpret complex data and translate it into actionable strategies; Good command of written and spoken English and Chinese, preferably including Putonghua; Strong PR sense; Mature, detail-oriented, self-motivated, with a proactive, can-do spirit; A good team player with good interpersonal and communication skills; Well-organised with strong multi-tasking and time management skills; Capable of managing projects independently while working under pressure and tight deadlines; and Flexible and willing to work outside office hours when necessary. Shortlisted candidates will be invited to attend a written test and interview. Terms and Conditions for Appointment An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided. To Apply Candidates who are interested in joining us may submit their applications via the University’s eRecruitment System. The personal data collected will be used for the purpose of considering your application for employment. For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful.

Responsibilities

The successful candidate will develop and execute full-funnel marketing strategies to enhance brand visibility and student acquisition. They will also manage social media channels, coordinate digital marketing campaigns, and organize offline branding events.