ABOUT US

True Force Roofing is more than a roofing company—we’re a team dedicated to integrity, craftsmanship, and protecting what matters most: people’s homes. With a strong focus on customer trust and professional excellence, we’ve built a reputation for delivering top-quality roofing solutions and an unmatched customer experience.
We’re growing fast, and we’re looking for a motivated Assistant Sales Manager to help lead our sales team, support our mission, and drive success.

QUALIFICATIONS

• 2+ years of experience in sales leadership or team lead/assistant manager role (roofing, construction, or home services preferred).
• Strong communication, coaching, and leadership skills.
• Organized and detail-oriented with the ability to juggle multiple responsibilities.
• Tech-savvy—comfortable with CRMs, reporting, and digital sales tools.
• A self-starter who thrives in a fast-paced, team-oriented environment.
• Valid driver’s license and reliable transportation.

ROLE OVERVIEW

The Assistant Sales Manager will play a key role in supporting and growing the sales division. This position is designed for someone who thrives in leadership, coaching, and organization while also rolling up their sleeves to assist with sales operations. You’ll work closely with the Sales Manager and executive team to ensure consistent growth, smooth processes, and a motivated team.

RESPONSIBILITIES

• Assist the Sales Manager in overseeing day-to-day sales operations.
• Train, coach, and mentor sales reps to improve performance and close rates.
• Monitor KPIs, pipelines, and reports using company CRM tools (AccuLynx/AccuPay experience a plus).
• Support recruitment and onboarding of new sales team members.
• Step in on high-level client interactions, estimates, and negotiations as needed.
• Coordinate with production and repair divisions to ensure a seamless customer experience.
• Help drive company culture and keep the team motivated and accountable.