OVERVIEW

WonderFil Specialty Threads™ is an innovative thread manufacturer and wholesaler dedicated to producing the highest-quality specialty threads for the hobby sewing market. From concept to manufacturing and global distribution, we strive to make our products reliable, accessible, and inspiring for needlecraft enthusiasts in Canada, the USA, Australia, New Zealand, the UK, Japan, the Netherlands, Norway, Denmark, and Sweden.
Our mission is to support sewists, quilters, embroiderers, and cosplayers by offering a wide variety of specialty threads designed to spark creativity and deliver exceptional results. Whether it’s wholesale partnerships with quilt shops and sewing machine dealers or direct engagement with makers at events, WonderFil is committed to making threads that fuel creativity across the globe.

WHY THIS ROLE

WonderFil Specialty Threads is expanding across Canada and the US. We’re looking for an Assistant Sales Manager who can organize a growing team, turn data into decisions, and help execute plans that drive revenue—while keeping our standards for service and brand education high.

WHAT YOU’LL DO

• Lead day-to-day team operations for a sales group of ~5–7, fostering a consistent cadence of activity and results
• Host weekly sales meetings: set agenda, capture minutes, publish action items, and follow through
• Build and coordinate quarterly business plans; support campaigns and territory execution
• Analyze CRM data to monitor pipeline health, conversion rates, and forecast accuracy; deliver weekly/monthly reports
• Liaise with US and international teams to align pricing, programs, and timelines; support key accounts as needed
• Uphold CRM hygiene and improve sales process/enablement materials
• Consolidate market and customer feedback to inform product and training priorities
• Act as a right-hand support to senior leadership on coaching, escalations, show planning, and program rollouts